San Francisco, California, United States · Remote OK
$175k–$250k/yr
Senior$60M raised
As Product Marketing Manager, you'll own how DarcyIQ and our Forward Deployed Engineering (FDE) services are positioned, launched, and sold in the market. DarcyIQ is our AI platform that automates the entire consulting l…
Skills: Product Marketing, Go-To-Market Strategy, Sales Enablement, Competitive Intelligence, Value Proposition Development
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$175k–$250k/yr
Full-time
bachelor degree, postgraduate degree
Posted 10d ago
~40 hrs/week
Remote in San Francisco, California, United States
Responsibilities
Own the positioning, launch, and market strategy for the DarcyIQ AI platform and Forward Deployed Engineering services. Create sales enablement assets and translate technical product features into compelling narratives for enterprise AWS customers.
Requirements
Requires 5+ years of B2B SaaS product marketing experience with a proven ability to market both software and professional services. A bachelor's degree is required, with preferences for AWS ecosystem familiarity and AI/ML product experience.
Full job description
As Product Marketing Manager, you'll own how DarcyIQ and our Forward Deployed Engineering (FDE) services are positioned, launched, and sold in the market. DarcyIQ is our AI platform that automates the entire consulting lifecycle — from first client call through scoping, proposal creation, and hand-off to delivery. Our Forward Deployed Engineering services embed engineers and architects directly inside customer environments for high-velocity AI and cloud delivery. You'll be the voice of the customer inside our product and services teams, and the voice of our product in the market — turning deeply technical offerings into stories that buyers can't ignore.
What You'll Do:
Craft and continuously refine positioning, value propositions, and messaging frameworks across DarcyIQ's six product modules (Chat & AI Agent, Meetings Hub, Scoping & Estimates, Document Generation, AI Workflows, MCP Studio) and our Forward Deployed Engineering service line
Develop GTM strategy for Forward Deployed Engineering — positioning embedded engineering services alongside DarcyIQ and other channel partner solutions as a unified offering for mid-market and enterprise AWS customers
Own end-to-end GTM for new DarcyIQ features and module releases — from beta through general availability and post-launch optimization
Build sales enablement that makes our teams unstoppable: pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators for both DarcyIQ and FDE services
Maintain competitive intelligence across AI sales-enablement, proposal-automation, embedded-engineering, and partner-ecosystem tooling — produce battlecards and win/loss analyses that arm sales
Source, write, and promote customer case studies and success stories that prove DarcyIQ's validated outcomes — 3X project capacity per engineer, 40% faster time-to-production, 30% quality improvement, and 99.7% customer retention
Develop thought-leadership content — blog posts, whitepapers, webinar scripts — that positions DarcyIQ and FDE as authorities in AI-powered consulting and embedded engineering
Serve as the voice of the market inside product and engineering teams, translating customer interviews, win/loss data, and competitive analysis into actionable roadmap recommendations
Define and track KPIs that matter: adoption and usage growth, pipeline contribution, win-rate lift, enablement asset utilization, and time-to-market for launches
Required Skills:
5+ years of product marketing experience in B2B SaaS, enterprise software, AI/ML platforms, or developer-tooling companies
Demonstrated ability to translate complex technical products and services into clear, compelling market narratives — with writing samples or a portfolio to prove it
Proven track record building sales enablement programs that measurably improved win rates, deal velocity, or seller confidence
Experience leading cross-functional GTM launches involving product, engineering, sales, and marketing teams
Experience positioning both a product and a services offering — you understand how to market software and consulting/engineering services as complementary solutions
Strong analytical mindset — comfortable with data, metrics, and making decisions based on evidence rather than gut feel
Excellent written and verbal communication skills, with the ability to present to executive audiences and industry analysts
Bachelor's degree in Marketing, Business, Computer Science, or a related field — or equivalent experience that proves you can do the job
Preferred:
Familiarity with the AWS partner ecosystem — AWS Partner Network programs, ACE co-sell, AWS Marketplace, funding programs, or Partner Central
AWS certification (Cloud Practitioner, Solutions Architect, or similar) or willingness to obtain one within the first 90 days
Experience marketing AI or ML products, particularly platforms that integrate with CRMs, ERPs, or developer tooling
Background in or exposure to the consulting, MSP, or professional services industry — you understand the consultative sales motion from the inside
Experience with embedded engineering, staff augmentation, or managed services go-to-market motions
MBA or technical Master's degree
Experience with marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms (Amplitude, Google Analytics, Tableau)
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$175,000 - $250,000 a year
The salary range provided is a general guideline. When extending an offer, Innovative considers factors including, but not limited to, the responsibilities of the specific role, market conditions, geographic location, as well as the candidate’s professional experience, key skills, and education/training.
An AWS Premier Tier Services Partner focused on helping every SMB leverage the power of the cloud.
Industry
Information Technology & Services
Company size
51-200 employees
Founded
1989
Headquarters
West Henrietta, NY
LinkedIn followers
15,545
Total funding
$60M
Innovative Solutions is focused on helping every small to midsize business, across the U.S. and Canada, leverage the power of the cloud to drive business growth. As an AWS Premier Tier Services Partner, we specialize in cloud consulting, cloud migrations, cloud optimization, and cloud-native development.
At Innovative, the customer always comes first. There is no ‘one size fits all’ mentality. Our team is flexible and will work with you to navigate the cloud in a way that aligns with your individual business needs. From the very first interaction, and every step along the way, we’re committed to doing what’s right for your business, your productivity, and your bottom line.
Offices: 4545 East River Road, Suite 100, West Henrietta, NY 14586, US · 11801 Domain Blvd, 3rd Floor, Austin, Texas 78758, US · 1499 W Palmetto Park Rd, Boca Raton, Florida 33486, US
An AWS Premier Tier Services Partner focused on helping every SMB leverage the power of the cloud.
Industry
Information Technology & Services
Company size
51-200 employees
Founded
1989
Headquarters
West Henrietta, NY
LinkedIn followers
15,545
Total funding
$60M
Innovative Solutions is focused on helping every small to midsize business, across the U.S. and Canada, leverage the power of the cloud to drive business growth. As an AWS Premier Tier Services Partner, we specialize in cloud consulting, cloud migrations, cloud optimization, and cloud-native development.
At Innovative, the customer always comes first. There is no ‘one size fits all’ mentality. Our team is flexible and will work with you to navigate the cloud in a way that aligns with your individual business needs. From the very first interaction, and every step along the way, we’re committed to doing what’s right for your business, your productivity, and your bottom line.
Offices: 4545 East River Road, Suite 100, West Henrietta, NY 14586, US · 11801 Domain Blvd, 3rd Floor, Austin, Texas 78758, US · 1499 W Palmetto Park Rd, Boca Raton, Florida 33486, US