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Imbue logoImbue

Founding Product Marketer

San Francisco, California, United States · On-site

$150k–$220k/yr

Senior$232M raised

Summary We're looking for a savvy, skilled, creative, analytics-driven product marketer to help people discover our products. This isn't a role where you'll inherit a mature marketing machine. You'll build one. You'll la…

Skills: Paid Acquisition, A/B Testing, Product Positioning, Growth Marketing, Data Analysis

Imbue logo

Founding Product Marketer

Imbue

San Francisco, California, United States • On-site

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  • $150k–$220k/yr
  • Full-time
  • Daily Lunch, Lifestyle Stipend, Self-improvement Budget, Team Events, Dinners, Off-sites
  • Posted 1d ago
  • ~40 hrs/week

Responsibilities

Build and scale a repeatable user acquisition engine for technical AI products from the ground up. This includes launching paid campaigns, optimizing the conversion funnel, and exploring community-driven distribution channels.

Requirements

Proven experience managing paid media budgets and designing rigorous A/B testing programs for technical products. Candidates should be analytical, creative, and comfortable working directly with marketing data in an early-stage startup environment.

Full job description

Summary

We're looking for a savvy, skilled, creative, analytics-driven product marketer to help people discover our products.

This isn't a role where you'll inherit a mature marketing machine. You'll build one. You'll launch campaigns from scratch, analyze what works, iterate, and develop a repeatable acquisition engine for technical products.

Success in this role is measured by having the right people find our products, download them, and keep them coming back.

You’ll get to be at the frontlines of testing product positioning, early adoption strategy, and have a driving role in finding the most valuable users for an AI product. 

What you'll do

Your goal is to figure out how to efficiently acquire users for our suite of products. We’re looking to launch one of our biggest flagship products soon, and that will be the main focus, but we’re also looking for someone to help with marketing and growth for our suite of products. 

Example projects:

  • Build our paid acquisition program from the ground up.
  • Launch dozens of experiments simultaneously across platforms, creatives, audiences, and messaging. Measure results, and double down on what works. Kill what doesn't.
  • Improve every stage of the acquisition funnel, from impressions to clicks to downloads to activation.
  • Draw good insights about which channels audiences spend time, whether that's Reddit, Hacker News, YouTube, X, developer newsletters, partnerships, or places we haven't considered yet.
  • Expand beyond paid acquisition into influencer partnerships, community-driven distribution, and other growth channels.
  • Partner with the engineering team on creative campaigns and think outside the box.

What success looks like

You'll own metrics like these:

  • Increasing downloads.
  • Improving impression-to-download conversion.
  • Improving activation and downstream funnel conversion.
  • Reducing cost per click and cost per acquisition.
  • Building a repeatable experimentation process that gets smarter over time.

About you

  • You've run paid acquisition before and have built campaigns yourself. 
  • You’ve managed meaningful paid media budgets with clear performance ownership.
  • You’ve designed rigorous A/B testing programs.
  • You have experience with creators, influencers, or technical communities.
  • You have strong analytical skills and comfort working directly with marketing data.
  • You know how to create audiences, manage budgets, write copy, test creatives, analyze performance, and decide where to invest resources.
  • You are experienced in marketing technical products, working with a technical team.
  • You are creative and strategic, but are also grounded in data and great at execution. 

We'd be especially excited if you have

  • Built paid acquisition for developer tools or AI products.
  • Built growth systems at an early-stage startup.

Compensation & Benefits

  • Lunch provided daily (SF office)
    • $250 lifestyle stipend per month
    • Generous budget for self-improvement: coaching, courses, conferences, etc.
    • Actively co-create and participate in a positive, intentional team culture
    • Frequent team events, dinners, off-sites, and hangouts

    The base salary range for this role is $150,000–$220,000 per year.

Related keywords

AIDeveloper ToolsPaid AcquisitionGrowth HackingConversion Rate OptimizationRedditHacker NewsYouTubeXFunnel ConversionCACCPCTechnical MarketingEarly-stage StartupProduct Positioning

About Imbue

LinkedInVisit site

We build AI that works for humans

Industry
Research
Company size
11-50 employees
Headquarters
San Francisco, California
LinkedIn followers
10,124
Total funding
$232M

Imbue develops tools that help people think, create, and build. We believe technology should be loyal to the user and aligned with human goals. We share many of our tools openly because we believe progress in AI should be collaborative and developer-driven.

Offices: San Francisco, California, US

AIArtificial IntelligenceSoftwareDeveloper ToolsAI ResearchDeveloper CommunityDeveloper LifestyleDeveloper ExperienceCoding Agentsand Code Quality
View all jobs at Imbue

About Imbue

LinkedInVisit site

We build AI that works for humans

Industry
Research
Company size
11-50 employees
Headquarters
San Francisco, California
LinkedIn followers
10,124
Total funding
$232M

Imbue develops tools that help people think, create, and build. We believe technology should be loyal to the user and aligned with human goals. We share many of our tools openly because we believe progress in AI should be collaborative and developer-driven.

Offices: San Francisco, California, US

AIArtificial IntelligenceSoftwareDeveloper ToolsAI ResearchDeveloper CommunityDeveloper LifestyleDeveloper ExperienceCoding Agentsand Code Quality
View all jobs at Imbue

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