United States · Remote Solely
$160k–$200k/yr
About Us HeySunday is on a mission to make cleaning easier — and better for the planet. We sell innovative, space-saving alternatives to traditional cleaning products, including our signature laundry detergent sheets, dr…
Skills: Performance Marketing, Google Ads, Meta Ads, Growth Strategy, CRO
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The Head of Growth is responsible for setting and executing the growth strategy, managing paid acquisition channels, and optimizing funnels to drive profitable revenue. You will also lead SKU testing, oversee growth modeling, and provide growth support to other portfolio companies within the Mechanism Ventures ecosystem.
Candidates must have 6+ years of hands-on experience in performance marketing with a proven track record of scaling DTC or e-commerce brands. Strong technical proficiency in Google Ads, Meta Ads, and modern growth tooling is required, along with a data-driven mindset focused on unit economics.
HeySunday is on a mission to make cleaning easier — and better for the planet. We sell innovative, space-saving alternatives to traditional cleaning products, including our signature laundry detergent sheets, dryer sheets, dishwasher sheets, and more. We believe that keeping a home clean should be simple, convenient, and low-waste, and we're building a brand that makes sustainable choices feel effortless for everyday households.
The Head of Growth owns growth for HeySunday.
This means you are responsible for growth and the work that goes into it. You will set the strategy, manage the channels, run the experiments, understand the math, and make the calls on where we push, where we cut, and what we try next.
This is not a role for someone who wants to hand paid media to an agency and check in once a week. It is not for someone who wants to stay high-level while someone else is inside the accounts. It is for someone who wants to sit at the center of our growth engine, be hands-on daily, and have real impact.
Most of your time will be spent on HeySunday, roughly 80%. The rest will be spent on focused growth work across other Mechanism Ventures portoflio companies. That is part of what makes the role interesting. You will see more business models, more constraints, and more growth problems than you would inside one company, then bring those lessons back to HeySunday.
You are accountable for:
HeySunday’s full growth engine including: strategy, prioritization, and outcomes
Paid acquisition on Google Ads and Meta Ads at scale
Connected TV and Broadcast Ads
SKU testing
CRO across landing pages and funnels
The growth model that defines assumptions, targets, and constraints
Profitable revenue measured in ROAS, CAC payback, and contribution margin
You are not responsible for:
Inventory management
Cash management or P&L ownership
Customer support
General operations
People management or direct reports
Own paid acquisition end-to-end at HeySunday, including strategy, channel mix, budget allocation, and the day-to-day work inside Google Ads and Meta Ads Manager
Be in platforms daily, not just reading dashboards
Design, run, and read a high-cadence SKU testing program. Double down on what works and kill what doesn’t
Build and own HeySunday’s growth model and reporting layer
Direct Mechanism’s engineering, design, and creative teams to ship landing pages, ad creative, and funnel changes faster than any in-house team could on its own
Use AI and automation to compress cycle time by creating auto-pausing rules, LLM-generated creative variants, attribution scripts, and automated reporting
Spend roughly 20% of your time embedded in other Mechanism portfolio companies on time-boxed growth engagements
Codify what works into reusable playbooks, scripts, and automations that compound across the portfolio
Provide clear, written updates on results, learnings, and blockers on Mechanism’s standard cadence
This role is for someone who has led growth, but never got too far from the work.
You are likely a fit if you:
Have run meaningful budget through Google, Meta, or other paid acquisition channels
Know how to connect campaign performance back to unit economics, contribution margin, and profitability
Believe the best growth leaders are still operators, not just managers of operators
Think in systems, not just campaigns
Care deeply about unit economics and profitability
Want exposure to a portfolio of companies without being spread thin
Are comfortable making clear calls with imperfect information
6+ years in performance marketing
Deep, current hands-on experience running Google Ads and Meta Ads at material scale
Track record of profitable scale in DTC or e-commerce
Hands-on experience with SKU testing, landing page optimization, and CRO
Technical fluency - you’re building in Claude Cowork, used GA4, built living dashboards, or shipped scripts to automate parts of your workflow
First-principles thinking and bias to action where you ship in hours and days, not weeks
Strong written communication and instinct for tight, evidence-based reporting
Comfort leveraging AI, automation, and modern growth tooling
A cleaning detergent company run by moms trying to make your life easier. Let us worry about how to help your to-do list
I’m Colette, CEO of HeySunday and single mom to two toddler boys. I wanted to start a business that I could run out of my garage, but with over 500,000 orders placed in 2024, this company has grown bigger than I could ever have dreamed. Now, we’re a group of moms on a mission to make our lives - and yours - easier. Reading this for the organic marketing job position? Let's craft this vision together.
Offices: 1007 N Orange St., 4th Floor Suite #2100, Wilmington, Delware 19801, US
A cleaning detergent company run by moms trying to make your life easier. Let us worry about how to help your to-do list
I’m Colette, CEO of HeySunday and single mom to two toddler boys. I wanted to start a business that I could run out of my garage, but with over 500,000 orders placed in 2024, this company has grown bigger than I could ever have dreamed. Now, we’re a group of moms on a mission to make our lives - and yours - easier. Reading this for the organic marketing job position? Let's craft this vision together.
Offices: 1007 N Orange St., 4th Floor Suite #2100, Wilmington, Delware 19801, US
