Newcastle-under-Lyme, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Dundee City, Scotland, United Kingdom · On-site
Company Description FRASERS is a department store group with locations across the UK and Ireland and is one of the best-known names on the high street. With a heritage that spans over 170 years and a portfolio of over 50…
Skills: Retail Management, Team Leadership, Commercial Strategy, KPI Analysis, Luxury Fashion
Wellington, England, United Kingdom · On-site
Company Description At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role fo…
Skills: Customer Service, Sales, Visual Merchandising, Stock Replenishment, Communication
Greater London, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Leeds, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Visual Merchandising, Transaction Processing, Upselling
Maidstone, England, United Kingdom · On-site
Company Description At Sports Direct we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a le…
Skills: Customer Service, Product Knowledge, Visual Merchandising, Stock Replenishment, Inventory Accuracy
Teignbridge, England, United Kingdom · On-site
Company Description Flexible hours ? Working as a team ? Rewarding role? , There are so many reasons to join our retail teams .The skills you gain and experiences you gather may well kick start your career or perhaps you…
Skills: Sales, Customer Service, Visual Merchandising, Stock Replenishment, Communication Skills
Warrington, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Communication Skills, Visual Merchandising, Transaction Processing
Poole, England, United Kingdom · On-site
Company Description Everlast Gyms … This role is for 20hrs pw Our people are the heart of everything we do, they are driven by passion and ambition. Their unrivalled commitment to fitness, exceptional knowledge, and outs…
Skills: Sales, Customer Service, Objection Handling, Needs Based Selling, Member Retention
South Oxfordshire, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Retail Sales, Transaction Processing, Upselling, Stock Replenishment
Pontyclun, Wales, United Kingdom · On-site
Company Description At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role fo…
Skills: Customer Service, Sales, Visual Merchandising, Stock Replenishment, Communication
Haarlem, North Holland, Netherlands · On-site
Beschrijving van het bedrijf Sports Direct, onderdeel van Frasers Group, begon als een kleine sportwinkel in Engeland en groeide vanaf daar uit tot een wereldwijde retailgrootmacht, waarin alle grote sport-, vrijetijds-,…
Skills: Sales, Customer Service, Inventory Management, Retail Operations, Communication
Catterick Garrison, England, United Kingdom · On-site
Company Description At Sports Direct, part of the Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you're looking to kick-start your career in retail or earn some extra cash on a flexible schedule…
Skills: Customer Service, Sales, Visual Merchandising, Stock Replenishment, Inventory Management
Minehead, England, United Kingdom · On-site
Company Description At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role fo…
Skills: Customer Service, Sales Performance, Visual Merchandising, Stock Replenishment, Inventory Management
Haarlem, North Holland, Netherlands · On-site
Beschrijving van het bedrijf Sports Direct, onderdeel van Frasers Group, begon als een kleine sportwinkel in Engeland en groeide vanaf daar uit tot een wereldwijde retailgrootmacht, waarin alle grote sport-, vrijetijds-,…
Skills: Sales, Customer Service, Inventory Management, Retail Operations, Communication
Allt-yr-Yn, Wales, United Kingdom · On-site
Company Description Everlast Gyms … This role is for 40hrs pw Our people are the heart of everything we do, they are driven by passion and ambition. Their unrivalled commitment to fitness, exceptional knowledge, and outs…
Skills: Membership Sales, Objection Handling, Needs Based Selling, Customer Retention, KPI Achievement
Haarlem, North Holland, Netherlands · On-site
Beschrijving van het bedrijf Sports Direct, onderdeel van Frasers Group, begon als een kleine sportwinkel in Engeland en groeide vanaf daar uit tot een wereldwijde retailgrootmacht, waarin alle grote sport-, vrijetijds-,…
Skills: Sales, Customer Service, Inventory Management, Retail Operations, Communication
Orpington, England, United Kingdom · On-site
Company Description At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role fo…
Skills: Customer Service, Till Operation, Cash Handling, Stock Management, Merchandising
Aberystwyth, Wales, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
Calderdale, England, United Kingdom · On-site
Company Description Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're par…
Skills: Customer Service, Sales, Retail Operations, Communication Skills, Upselling
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Provide excellent customer service by assisting shoppers and processing transactions accurately. Maintain the store's visual standards through tidying and replenishing stock on the shop floor.
Candidates should possess a positive, friendly attitude and strong communication skills. While retail experience is a bonus, the primary requirements are reliability, motivation, and a team-player mentality.
Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.
This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.
Our values shape every shift, every conversation, every decision:
Interest in these roles is high, so we may close the vacancy early. Get your application in soon to avoid missing out.
Apply now and join a winning team at Sports Direct, where passion meets performance.
We are building the planet’s most admired and compelling brand ecosystem.
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
Offices: Academy House, 36 Poland Street, London , W1F 7LU, GB · Brook Park East Road, Shirebrook, England NG20 8RY, GB
We are building the planet’s most admired and compelling brand ecosystem.
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
Offices: Academy House, 36 Poland Street, London , W1F 7LU, GB · Brook Park East Road, Shirebrook, England NG20 8RY, GB
