Michael Bartimer

As a RevOps swiss army knife, my time is varied and dynamic, but always spent solving the highest impact problems facing the business. - Breadth: everything from website through renewal - Focus: the largest, most challenging and impactful problems facing GTM at the given moment I thrive on both types of 0 to 1 projects: - 1/ testing and iterating to find PMF for a new product, service or market (knowing when to operationalize) - 2/ building foundational revenue infrastructure for scalability by focusing on architecture, data and having a deep understanding of the business and vision (make sure building for long-term strategic impact) Versatility and wearing many hats: - Oftentimes this is related to traditional RevOps: marketing, sales, CS. - Sometimes this is related to CX Ops or even Product Ops special projects. - Oftentimes this means playing the role of a Data PM for GTM. - Sometimes this means focusing on Growth Ops or even playing the role of Growth PM alongside my core responsibilities. - Sometimes this means driving internal efficiencies, but oftentimes this is through the lens of improving the customer experience (website through renewal). I think a lot about delivering the right message/experience to the right user at the right time. Some example projects I've led and delivered (roughly organized by funnel): - RevOps Data Architecture - modern data stack - Customer 360 (source of truth in warehouse - piped to key GTM apps via Reverse ETL) - Lead qualification and routing - Priority Score for sales - Outbound sales - Interactive demos - Quote to cash - Pricing - Product-led onboarding - in-app experiences (product tours, announcements, banners, tooltips, embeddables, etc.) - Lifecycle Marketing (i.e. onboarding emails for TTV, full lifecycle from the brand) - Account Adoption Score (customer health score) for CS - Identifying and automating upsell opportunities - Proactive alerting and delivering content to customers (emails and in-app) - Lots of audience creation (and enabling others) - Handoffs: Marketing <> Sales (& lifecycle), Sales > Onboarding/IMP, Onboarding/IMP > CS - Customer feedback intelligence (VoC on steroids) - Help enable internal self-serve analytics (lots of report building and auditing early on) - Product analytics implementation and enablement (Amplitude) - Community-led growth: community as a PLG product