
Julia Burglechner
Driving Growth through Influencer Marketing & Social Media | Campaign Manager | Female Leadership Advocate
Updated 7 months ago
6+
Years Experience
9
Roles
21
Skills
2
Education
About
Empowering the Future of Marketing & Female Leadership Influencer Marketing Manager with 4 years of experience managing international campaigns, seven-figure budgets and cross-functional teams. I drive lead generation and brand awareness through data-driven strategies and creative campaigns that deliver measurable results and foster sustainable customer relationships. My passion lies in building authentic relationships between brands and creators with purpose, strategy and heart. With a background in Social Media, Account Management and Project Leadership, I know how to design and execute campaigns that not only perform, but also inspire. I have successfully built long-term creator networks of over 1,000 influencers and delivered measurable growth in industries such as Insurance, Fashion, Cashback and Digital Health. Currently, I serve as a Board Member at WIB – Women in Business e.V., a growing female empowerment network I co-founded. In this role, I lead the Internal Development department, oversee HR, Operations and our mentoring program, and help shape the strategic and cultural foundation of the organization. Leading a 10-person team has further strengthened my leadership skills and my passion for developing people. What drives me, both in my job and in my voluntary work, is the belief that structure and emotion can go hand in hand. That good communication moves people. And that marketing, when done right, can truly change perspectives. In my free time, I teach dance, engage in local politics and enjoy learning. I’m constantly expanding my knowledge, whether through professional training, travel, or real conversations. Let’s connect, exchange ideas and shape the future of marketing together.
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Experience (9 roles)
3 roles · Mar 2023 - Apr 2025
Member of Management & Education Committee
Management Board Member | Marketing & Communications
Management Board Candidate | Talent Program
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Education (2)
Ludwig-Maximilians-Universität München
Oct 2022 - Sep 2025
Activities and societies: Women in Business Committee Member Major subjects: Marketing & Strategy, Innovation & Digital Business Support Subjects: Business Psychology, Electronic Markets, Managing Digital Media, Leadership & Strategy Master Thesis: Silicon Sampling in Social Media Marketing
Ludwig-Maximilians-Universität München
Oct 2020 - Feb 2022
Grade: 1,9 Activities and societies: Peer-2-Peer Mentoring Women in Business Committee Member LMU Schnupperstunden LMU Buddy Programm Major subjects: Strategic Organization and Marketing & Strategy Support Subjects: Business Psychology and Labour Law Bachelor Thesis: Social Media Marketing Strategies and Customer Engagement (1,3)
Skills (21)
Certifications (2)▼
Content Marketing Certification
HubSpot Academy
Schlagfertigkeit: Nie wieder sprachlos
Languages (2)▼
Volunteer Experience (2)▼
Founder | Board Member | Chairwoman | Team Lead Internal Development
CurrentWIB – Women in Business e.V.
Dec 2024 - Present · 10 mos
Student Committee Member - Internal Development (Team Lead)
WIB Programm
Apr 2023 - Mar 2025 · 2 yrs
Honors & Awards (2)▼
Participation in Creative Camp 2025 and Innovation Award
Issued by CommClubs Bayern x Danner Stiftung · Aug 2025
Associated with addfame GmbH The aim of a CreativeCamp Bayern can be explained quite simply: A Bavarian, renowned and owner-managed company gives creative talents the chance to work on specific tasks in the field of advertising and communication. Not only the company benefits from this. CreativeCamp Bayern offers participants the opportunity to establish lasting contacts and collaborations - including exclusive insights into a medium-sized company. Professional coaches - all of them marketing specialists - are on hand to support the talents.
Selection for the Dean's List 2020/21
Issued by Dean Prof. Ingo Weller · Oct 2020
Associated with Ludwig-Maximilians Universität München In each semester, the Dean's List name the top students in the respective study subject.
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