Hari Viswanathan 🇺🇸 🇮🇱
Product Marketing Leader focused on Machine Health, AI x Hardware, Fintech, Payments Tech. 3X exits as founding PMM team lead. The ARR is not my child but I will raise it.
Updated 7 months ago
17+
Years Experience
17
Roles
21
Skills
4
Education
About
Product Marketing • Go-to-Market • B2B Enterprise Tech I'm a senior founding-team & cross-functional product marketing leader experienced in building compelling sales narratives that translate product capabilities into sales and marketing initiatives, generate customer insights that inform product strategy, and lead go-to-market. I have a proven track record, generating the crucial first $1M of recurring revenue within 12 months at 2 of my previous tech companies. I'm very good at breaking down complex technical products in ways that key decision makes can understand and appreciate. I like working with data and insights and pair that with a deep empathy for the user experience to craft effective go-to-market strategy for new products. I've been a founding team leader (Employee #5) on 3 startups to date: Semantics3 (Y-Combinator W13) - Profitable within 4 years Kittyhawk.io (Boeing HorizonX portfolio co) --> Crossed $1M ARR within 12 months Daughters of Rosie (K9 Ventures & Kapor Capital portfolio co) --> Signed contracts with over 15 manufacturers to hire more women into the workforce and placed close to 20 women in less than 2 months on the job. Iris Automation (Y-Combinator S16) - Advisor ---> Grew lead gen and website conversions by 3.25x in under 4 weeks. I'm a former management consultant, and bring that experience to the table in building high growth B2B SaaS businesses, often operating cross-functionally across various roles like demand generation, product management, customer success, finance, and HR to achieve sustainable revenue growth.
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Experience (17 roles)
Director of Product Marketing
CurrentDirector of Product Marketing focussed on Go-to market, new product introduction and strategic partnerships and alliances Skills: Digital Media · Demand Generation · Lean Manufacturing · B2B Marketing · Digital Strategy · New Business Development · Process Improvement · Business-to-Business (B2B) ·...
2 roles · Nov 2020 - Aug 2022
Marketing Director
Built and grew Plate IQ's product marketing team into a center of excellence within the company, generating over $6M in marketing attributed ARR in under 20 months.
Product Marketing Manager
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Education (4)
Product Marketing Alliance
Dec 2022 - Dec 2022
Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization. Product Marketing Core | On-Demand Course | Product Marketing Alliance
Reichman University
2011 - 2011
Zell Entrepreneurship Program
KTH Royal Institute of Technology
2009 - 2010
Activities and societies: TEDxMalaren KTH iLEAD - company internship and courses in Singapore
Skills (21)
Publications (1)▼
Datascience@Semantics3
https://medium.com/@Semantics3
Languages (6)▼
Honors & Awards (1)▼
ASEAN Undergraduate Scholarship (AUS)
Issued by National University of Singapore · Aug 2007
Associated with National University of Singapore Awarded to 170 university freshmen from across the ASEAN region, the AUS is awarded based on academic merit. The scholarship covers tuition fees and provides an annual living allowance for the duration of candidature at NUS.
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