Anastassia Fink

Specialties: Web marketing strategy, web production, AEM, UI/UX, customer journey and web experience optimization, A/B and multivariate testing, content strategy, marketing analytics, audience targeting, customer segmentation and personalization, conversion funnel management and optimization, campaign marketing strategy, customer lifecycle communication, SEO, Google/Facebook/Linkedin advertising, media mix optimization, Landing Page optimization, customer acquisition and retention, integrated marketing program management, marketing automation, lead generation, lead tracking, CRM, creative development Professional Highlights: Seasoned Marketing Professional: developed and executed on growth marketing strategies for global organizations with a proven track record of driving marketing objectives across relevant digital media channels Analytics Guru: constantly evaluated the performance of marketing programs across various channels; analyzed and interpreted experiment data and defined next steps; synthesized and communicate results to stakeholders Cross-functional Team Lead: coordinated a global cross-functional team of designers, operations and product managers to develop end-to-end GTM strategies leveraging digital experiences MarTech Aficionado: Proficient in a variety of web analytics and ad management platforms, CRM and marketing automation solution, content management systems and conversion funnel optimization tools; basic HTML and visual design skills