Amanda Abell
Brand + Business Strategist
Updated 7 months ago
14+
Years Experience
15
Roles
20
Skills
1
Education
About
A storyteller at heart, insatiably curious and driven by the belief that we are never done learning. I'm connector and a challenger, always looking to understand the status quo and why people do the things they do. I love putting on my investigative hat to solve left-brain questions with right-brain thinking. A problem-solver in every sense of the phrase, I take business challenges and find the smartest way to achieve desired outcomes. Whether it’s creating a purposeful brand strategy, navigating new markets, engaging key stakeholders, or fulfilling a need to think differently and find a fresh perspective, I drive my teams and clients toward new possibilities that are always grounded in research.
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Experience (15 roles)
Associate, Brand Strategy
CurrentManager, Insights & Experience Strategy
Delivered brand strategy and content strategy expertise across the J&J portfolio, including the MedTech, Pharma and Consumer businesses. Introduced the first Branding Community of Practice to cultivate and evolve J&J’s brand building capabilities, convening experts from across the organization to sh...
2 roles · Jan 2020 - Sep 2021
Brand Strategy Manager
Built meaningful and differentiated brands, translating research and insights into purposeful strategies. Guided and inspired strategists, brand designers and activation partners to successfully bring brands to life. Advised senior executives on brand transformation initiatives, including new brand...
Senior Brand Strategist
Conducted global qualitative and quantitative research — leading interviews, focus groups, survey development and research synthesis — to inform strategic business decisions for scrappy start-ups and Fortune 50 leaders. Established data-driven international growth strategies, helping brands such as...
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Education (1)
University of Minnesota
Skills (20)
Certifications (1)▼
Foundations in Design Thinking Certificate
IDEO U
Languages (2)▼
Honors & Awards (4)▼
Student Team of the Year
Issued by University of Minnesota · Apr 2014
Associated with University of Minnesota For exceeding expectations and demonstrating a strong commitment to teamwork and the University's Student Development Outcomes.
Commitment and Collaboration Achievement Award
Issued by AVENIR GLOBAL · Jan 2021
Associated with Joe Smith | Growth & Innovation Consultancy Annual achievement awards recognizing outstanding performance across the AVENIR GLOBAL network.
Outstanding Student Employee 2013-2014
Issued by University of Minnesota · Apr 2014
Associated with University of Minnesota For demonstrating skills and commitment that go above and beyond expectations, as well as demonstrating growth towards the Student Development Outcomes.
Above and Beyond Achievement Award
Issued by AVENIR GLOBAL · Apr 2020
Associated with Joe Smith | Growth & Innovation Consultancy Global achievement awards recognizing above and beyond talent across the AVENIR GLOBAL network.
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