Alisa Ming Yi Ng

Product Strategist and Early Stage Innovator

United States

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Updated 7 months ago

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11+

Years Experience

Roles

Skills

Education

About

Born and raised in Hong Kong, Alisa studied Business Administration with an emphasis in Cinematic Arts at USC, where she cultivated her passion for bringing ideas to life and deeply empathizing with the user. To gain the skills to execute her entrepreneurial ideas, Alisa took a gap semester during her junior year to complete a full-stack web development boot camp and UX Design certification. Returning to USC, she founded a Venture Studio, where she led a multidisciplinary team to design and build MVPs. At Adobe, Alisa specialized in quantitative customer insights, applying data-driven personalization strategies and advanced audience segmentation to optimize digital experiences. Her work delivered measurable improvements in customer acquisition, engagement, and retention, equipping her with the ability to identify and quantify scalable opportunities. At BCG Digital Ventures, now BCG X, Alisa leads end-to-end venture-building initiatives, integrating human-centered design with strategic business acumen. She uncovers real human needs through rigorous research and translates insights into actionable market data and strategic product decisions, de-risking ventures through iterative testing. Alisa’s approach drives product-market fit, operational excellence, and scalable growth, delivering ventures that transform industries.

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Experience (16 roles)

Full-time · 3 yrs 9 mos

Current

2 roles · Nov 2023 - Present

Senior Product Manager

Current

Nov 2023 - Present · 1 yr 9 mos·New York, New York, United States

Senior Product Manager

Current

Nov 2023 - Present · 1 yr 9 mos·New York, New York, United States

Within BCG’s ventures arm, I blend strategy, design and research to drive user-centric innovation, understanding human needs and market trends to guide new ventures from concept to launch. Future of convenience retail and mobility (billion dollar convenience store chain) • Identified four $1B+ prod...

Mentor

Current

Ava Labs · Part-time

Aug 2023 - Present · 2 yrs·New York, United States · Remote

As a mentor at Codebase, the Avalanche incubator, I support early-stage founders in developing innovative projects within the Avalanche ecosystem. My role is to guide and empower these entrepreneurs, helping them navigate challenges and leverage opportunities to succeed. Skills: Coaching

Full-time · 3 yrs 9 mos

2 roles · Nov 2021 - Nov 2023

Product Strategist

Nov 2021 - Nov 2023 · 2 yrs 1 mo·New York, New York, United States

Product Strategist

Nov 2021 - Nov 2023 · 2 yrs 1 mo·New York, New York, United States

Medical aesthetics marketplace with digital companion ($1B+ international private equity firm acquisition) • Redefined product and GTM strategy in 6 weeks after identifying that a Botox subscription model lacked differentiation and validating a marketplace pivot that increased desirability by 28%. •...

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Education (4)

Springboard

Apr 2018 - Aug 2018

An online course where you will learn the basics of UX and user-centered design - including User Research, Heuristic Analysis, Empathy Mapping, Persona, User Stories, User Flows, Site Maps, Sketching, Wireframing, and Prototyping Skills: Mental Models · Product Design SpotifySend — Alisa Ming Yi Ng

Le Wagon

2018 - 2018

9-week intensive coding bootcamp learning HTML, CSS, Bootstrap, JavaScript, jQuery, SQL, git, GitHub, Heroku and Ruby on Rails. Designed, Implemented and Shipped to production a clone of AirBnB and a Rails project, live at: https://www.gifter.tech/ Gifter — Alisa Ming Yi Ng

USC Marshall School of Business

Aug 2015 - May 2019

Grade: 3.75 Activities and societies: Global Scholar Distinction, Expat Society, Association of Innovative Marketing, Marshall Entertainment Association, Make A Wish, Habitat for Humanity, Alpha Lambda Delta Honor Society Global Scholar Reflective Essay.docx Global Scholar Presentation

Skills (31)

FigmaCloudHTML5CSS3CoachingProduct DesignProduct IdeationJavaScriptjQueryMySQLGitGitHubRubyLambdaUser Experience Design (UED)CommunicationProduct OwnerProduct StrategyMarketing TechnologyProblem SolvingProduct Market FitBusiness Case DevelopmentAgile MethodologiesOpportunity IdentificationQuantitative AnalyticsMental ModelsInnovation DevelopmentDesign ThinkingAdobe Experience CloudFigma (Software)Excel Modeling

Languages (3)▼

English(Native or bilingual proficiency)Mandarin(Full professional proficiency)Cantonese(Full professional proficiency)

Honors & Awards (6)▼

Alpha Lambda Delta Honour Society

Jan 2016

Associated with University of Southern California - Marshall School of Business Eligibility for membership is based on the GPA of 3.5 or higher during your first term or year of college while enrolled full-time. ALD members gain various opportunities for community involvement and interaction with likeminded students. They aspire to maintain high academic standards. Furthermore, as a lifetime member, students will be eligible for scholarships and grants throughout their college and graduate/professional studies.

Academic Achievement Award

Issued by University of Southern California · Aug 2016

Associated with University of Southern California - Marshall School of Business The USC Academic Achievement Award (AAA) provides a tuition benefit to students who are pursuing multiple undergraduate degree objectives, have at least sophomore standing, and have earned a cumulative USC GPA of at least 3.750. The Award allows Fall or Spring registration in up to 21 units at the standard full-time tuition rate. The purpose of the award is to allow highly motivated students with excellent academic records to complete multiple undergraduate degree objectives without adding to their time-to-degree

Head of School Commendation

Issued by Hong Kong International School · Jun 2015

Associated with Hong Kong International School The highest honor award given to students with cumulative GPAs of 3.7 or above.

USC Global Scholar

Issued by University of Southern California · Feb 2019

Associated with University of Southern California - Marshall School of Business The Global Scholar distinction recognizes graduating seniors who have excelled in their studies both at USC and abroad. Fewer than 70 (1.3%) graduating seniors from across the University will receive this honor this year.

Adobe Professional Services Delivery "Of the Quarter Award"

Issued by Adobe · Nov 2020

Associated with Adobe Awarded to individuals who have stepped up to embody Adobe Core Values, Customer Commitment, and Practice Contribution this quarter "Alisa has a knack for taking the smallest amount of information and turning it into something amazing"

Marshall School of Business Dean's List

Issued by Marshall School of Business · May 2019

Associated with University of Southern California - Marshall School of Business This honor is awarded to students who have attained a grade point average of 3.50 or better for 12 or more graded units in a term. This achievement reflects my dedication to high standards of scholarship and individual accomplishment.