Alan Johnson

Strategic Data & Analytics Leader | Turning Analytics into Revenue Impact | Driving Growth Through Insights, Experimentation & Scalable Systems | Proven Partner to Executive Teams

United States

500+ connections

Updated 9 months ago

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17+

Years Experience

Roles

Skills

Education

About

I’m a data-driven leader with a track record of translating insight into impact across growth, product, and go-to-market teams. I’ve led engineering and analytics functions, run a full-stack marketing team, and partnered closely with client success to drive adoption, retention, and revenue—all with data at the center. My experience spans building embedded reporting products, scaling internal BI, optimizing lifecycle marketing, and shaping product strategy. I thrive in ambiguous environments and love solving complex growth challenges—from tightening the feedback loop between sales and product to identifying levers that drive user acquisition and retention. Known as a “player’s coach,” I lead with honesty, transparency, and a bias for action. I create safe, fast-paced environments where teams are trusted to experiment, learn by doing, and move quickly without fear of failure.

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What does a Senior Director, Data & Analyt earn?

Experience (11 roles)

Full-time · 3 yrs 4 mos

Current

3 roles · Apr 2022 - Present

Senior Director, Data & Analytics

Current

Jan 2025 - Present · 7 mos

Member of the senior leadership team, reporting to the CRO and contributing to growth and go-to-market strategy Lead a team spanning data engineering, product analytics, and client insights; own internal BI (Looker) and executive reporting Driving implementation of Looker Embedded to power scalabl...

Director, Data and Marketing

Dec 2022 - Jan 2025 · 2 yrs 2 mos

Member of the senior leadership team, reported to the CRO with dual ownership of marketing strategy and company-wide analytics Managed a $1M+ budget across paid media, lifecycle, brand, and events while building out reporting infrastructure in Looker Built and led a cross-functional team covering ...

Senior Manager, Data

Apr 2022 - Dec 2022 · 9 mos

5 yrs 2 mos

3 roles · Mar 2017 - Apr 2022

Senior Manager, Data Engineering

Apr 2021 - Apr 2022 · 1 yr 1 mo

Led a team of 4 engineers, owning the entire data ecosystem for Lodging B2B marketing, and managing the ETL process between Expedia data and Marketo to fuel marketing campaigns. Integrated data from various Expedia APIs and services into Marketo for use in custom objects, lead fields, and email/lan...

Senior Marketing Automation Engineer

Nov 2017 - Apr 2021 · 3 yrs 6 mos

Senior Marketing Data Analyst

Mar 2017 - Nov 2017 · 9 mos

• Implement and improve “marketechure” for various marketing platforms (Web, email, social) • Own GPM analytics & reporting for Test & Learn Global Partner Marketing (GPM) projects globally • Create an end-to-end Join Expedia report, including website performance, by channel all the way through acqu...

4 yrs 5 mos

2 roles · Oct 2012 - Feb 2017

Data Analyst

Jul 2013 - Feb 2017 · 3 yrs 8 mos

• Create and execute internal facing data strategy for Traveler Experience • Map and define key performance metrics and indicators (KPM/KPI) • Asses TripCase and recommend potential areas of growth in users and engagement by clustering user cohorts • Conduct surveys across various TE user groups to ...

New Product Development, Sabre Labs

Oct 2012 - Jul 2013 · 10 mos

• Aid senior team member with research and creation of tech trends report that is distributed company wide • Prepare initial research and data analysis before senior members pursue prototyping • Assist senior members with HTML/CSS coding when needed

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Education (2)

The University of Texas at Dallas

2011 - 2013

Grade: 3.89 Magna Cum Laude

Bishop Lynch

Skills (25)

JavaScriptMarketing AutomationC++JavajQueryRAnalytical SkillsAnalysisProject ManagementGoogle AnalyticsBusiness IntelligenceSharePointMySQLMicrosoft ExcelCSSPHPMarketoVisual BasicSQLHTML 5CSS3HTML5LookerFlowMove

Certifications (1)▼

Marketo Certified Expert

Adobe Marketo

Frequently Asked Questions

What is Alan Johnson's current role?▼

Alan Johnson is currently working as Senior Director, Data & Analytics at Full-time · 3 yrs 4 mos.

Where did Alan Johnson study?▼

Alan Johnson studied Bachelor of Science (BS), Management Information Systems at The University of Texas at Dallas. They have 2 education entries on their profile.

What skills does Alan Johnson have?▼

Alan Johnson's top skills include JavaScript, Marketing Automation, C++, Java, jQuery. They have 25 skills listed on their profile.

Where is Alan Johnson based?▼

Alan Johnson is based in United States.