
Aashima Sahgal
Driving eCommerce & Subscription Transformation | Product Leader | Billing, Payments & NPS Expert | Consumer-Centric Global Experiences
Updated 7 months ago
19+
Years Experience
7
Roles
21
Skills
2
Education
About
Results-driven leader specializing in Finance Transformation, Subscription, Customer Care and eCommerce initiatives with proven track record driving top-line growth and operational efficiency. I transform complex business challenges across digital platforms into seamless solutions that maximize profitability while building high-performing teams. What I Bring My expertise spans finance, technology, business, and product functions, developing innovative solutions across eCommerce, subscription services, and financial systems delivering consistent year-over-year results. From optimizing conversion funnels, churn reduction to managing global compliance, I've led large-scale, cross-functional teams through complex digital transformations. I translate business requirements into practical solutions across the customer journey - optimizing checkout experiences, designing subscription workflows, managing multi-channel care, and ensuring regulatory compliance. I combine domain knowledge with strategic thinking to drive customer satisfaction and business growth. Core Strengths - Strategic Leadership: Crafting business strategies and roadmaps while managing global initiatives, delivering growth-focused outcomes aligned with company objectives. - Digital Commerce: Deep understanding of eCommerce platforms, conversion optimization, customer acquisition, and omnichannel experiences driving revenue growth. Improved conversion rate by 18% and AOV 15% - Technical Integration: Comprehensive knowledge of payment gateways, subscription management, customer service platforms, and financial integrations enabling seamless experiences. - Regulatory Expertise: Global compliance, PCI Compliance, tax systems (VAT/GST), and SOC audit requirements ensuring successful international launches - Defining business process and rules for fraud prevention, Chargeback management and dispute resolution - Customer-Centric Solutions: Transforming complex processes across commerce, subscription, and customer service into intuitive experiences through analytics and collaboration. - Currently driving Subscription Billing/Invoicing transformation and building integrated digital commerce products that enable exceptional customer experiences while improving operational efficiency, reducing costs, and scaling across global markets - Focused on churn management strategy resulting in over 60% Churn reduction
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Experience (7 roles)
Full-time · 7 yrs 3 mos
Current3 roles · Jul 2019 - Present
Senior Director Subscription, eCommerce and CRM
CurrentDirector Subscription and E-commerce at Arlo Technologies, Inc
Sr. Manager, Subscription and E-commerce Systems
Financial Systems Lead / Sr Product manager
At NETGEAR, I led finance IT systems and business transformation projects that strengthened core processes across Order-to-Cash (I2C), Procure-to-Pay (P2P), Revenue Recognition, Billing, e-Commerce, and Financial Reporting. I partnered with stakeholders across finance, IT, and audit to ensure system...
Sr Business System Analyst at Yahoo
During my time in Sunnyvale (04/2014 – 06/2015), I managed and enhanced global revenue systems, driving greater operational efficiency and significantly accelerating the month-end close process. I played a key role in designing scalable processes to support new market launches and mergers, ensuring ...
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Education (2)
AICPA
2009 - 2011
The Institute of Chartered Accountants of India
2000 - 2004
Skills (21)
Certifications (2)▼
Championing the Customer in Everything You Do
Design Thinking: Understanding the Process
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