Senior Product Manager, Growth

Novo is hiring a Senior Product Manager, Growth to own and scale acquisition, activation, conversion, and retention for small business customers in a regulated fintech environment. This hands‑on leader will run rigorous experimentation, partner across product, engineering, and marketing, and leverage AI to increase velocity and impact across the growth funnel.

What you'll do

• Develop and execute a growth product strategy aligned with Novo's mission, growth objectives, and unit economics.
• Serve as a strategic partner to executive, product, and growth marketing teams, providing data-driven insight for business decisions.
• Translate company objectives into a prioritized growth roadmap that connects experimentation to long-term strategy.
• Own the full growth funnel across acquisition, activation, conversion, monetization, and retention with unit-economics focus.
• Design, run, and scale a rigorous A/B testing and experimentation program across landing pages, messaging, onboarding, pricing, and personalization.
• Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments into scalable product features.
• Improve site and onboarding conversion by clarifying value propositions and reducing friction.
• Strengthen top-of-funnel performance via SEO, AEO/LLM-driven discovery, organic channels, affiliates, and educational content.
• Drive retention and product depth to increase engagement and repeat value rather than relying on incentives.
• Use AI to accelerate experimentation, discovery, analysis, personalization, and growth tooling while partnering with Data, Risk, Compliance, and Legal.
• Build and maintain analytics, instrumentation, and tooling to measure the funnel end-to-end and attribute impact.
• Lead, mentor, and grow a high-performing growth team and establish scalable systems for experimentation and operations.

What Novo is looking for

• 10+ years of progressive experience in growth, product, or growth marketing, including 3–5+ years in senior growth or product leadership, preferably in fintech, financial services, or subscription/consumer businesses.
• Demonstrable experience building and scaling growth and experimentation functions with measurable improvements in conversion, retention, and unit economics.
• Strong understanding of full-funnel growth fundamentals and their connection to LTV, CAC, and payback.
• Deep, hands-on expertise with A/B testing, experimentation tooling, personalization, and cohort-based analysis.
• Experience applying AI to experimentation, content, analysis, and AEO/LLM-driven discovery with sound judgment about risk and value.
• Proven ability to partner with and influence product and engineering teams and communicate effectively with technical and non-technical stakeholders.
• Strong analytical and problem-solving skills and comfort working in a fast-paced, evolving startup environment.
• Bachelor’s degree required; advanced degree or relevant analytical/technical background preferred.
• Compensation range: $160K–$180K.