Objective
This role serves as the backbone of wholesale operations—owning the master product file, supporting wholesale execution, and driving organization across product, samples, and packaging workflows.
This person ensures that what we sell is clearly communicated, supported, and executed across teams, customers, and vendors.
Role Overview
The Wholesale Operations & Product Data Coordinator is responsible for managing the master product file and supporting all back-of-house wholesale processes. This role sits at the intersection of Product Development, Wholesale, Inventory, and Operations—ensuring that product information, samples, and selling tools flow cleanly from concept to customer.
This is a highly detail-oriented, execution-driven role that enables the broader team to move faster and more efficiently.
Key Responsibilities
Master File Ownership (Single Source of Truth)
- Own and maintain the master product file across both Hammond’s and Lolli & Pops
- Ensure all product data is up-to-date and aligned across:
- Item specs (weights, dimensions, pack sizes, etc.)
- Partner with Finance and Leadership to ensure pricing updates are reflected and communicated correctly
- Track version control and maintain historical changes where needed
Wholesale Back-of-House Support
- Support Wholesale and Inside Sales with:
- Item availability and specs
- Assist in preparing and maintaining:
- Ensure all materials reflect the most current and accurate information
Sample Request Tracking & Fulfillment
- Own and manage a centralized sample request tracker across all wholesale and internal requests
- Coordinate sample pulls, builds, and shipments with:
- Factory team (Operations and Quality)
- Ensure samples are shipped accurately and on time for:
- Trade shows (ECRM, Sweets & Snacks, etc.)
- Internal reviews and approvals
- Track sample inventory and flag low stock or replenishment needs
- Provide visibility to Sales and Leadership on sample status and timelines
Packaging Mockups & Selling Tools
- Coordinate packaging mockups for new product development and customer presentations
- Ensure mockups are ready for:
- Maintain an organized library of packaging assets and mockups
Cross-Functional Coordination
- Act as the connector between:
- Operations / Production /Quality
- Ensure all teams are working from aligned product information and timelines
- Flag inconsistencies, gaps, or risks proactively
Vendor & Product Documentation
- Maintain organized records of:
- Ingredient and compliance documentation
- Ensure documentation is complete to support product readiness and selling
- Support onboarding of new items and vendors from a documentation standpoint
Process & Organization
- Build and improve workflows for:
- Help implement and maintain tools (SharePoint or equivalent) for visibility and tracking
- Identify opportunities to streamline and reduce manual errors
What Success Looks Like
- Master file is clean, organized, and trusted across teams
- Sample requests are fulfilled quickly and accurately with clear visibility
- Packaging mockups are delivered on time for key sales moments
- Wholesale team has consistent, reliable product information
- Fewer fire drills due to missing information or miscommunication
- Clear visibility across teams on product status and readiness
Qualifications
- 2–4+ years experience in merchandising, product operations, wholesale support, or similar role
- Strong attention to detail and organizational skills
- Experience working with product data and spreadsheets
- Ability to manage multiple projects and deadlines at once
- Strong cross-functional communication skills
- Comfortable working in a fast-moving, evolving environment
Preferred Experience
- CPG, food & beverage, or retail environment
- Experience supporting wholesale or B2B sales teams
Leadership & Growth Opportunity
This role is designed to grow into a more senior operations or merchandising support position over time. The individual will gain deep exposure to product development, pricing strategy, and cross-functional execution across both wholesale and retail businesses.