The Bike Club

At Bike Club, we believe in inspiring the next generation to fall in love with cycling. Kids deserve the opportunity to learn the life changing skill of riding a bike, and they deserve to do that on bikes that are the right size for them. Our model We are a bike subscription service that offers high quality kid’s and adult’s bikes for a monthly fee. This means that, once a child has grown out of their bike (which happens rather frequently throughout their childhood!) the bike can be exchanged for a bigger one. Pre-loved bikes that are exchanged come back to our expert mechanics who refurbish them to industry leading standards before they return to our fleet ready to be ridden and loved by a new family. This model reduces the demand for the manufacture of new bikes as well as reducing the amount of kids bikes that end up in landfill. It also allows parents to spread the cost of having bikes for their children. Our model and the environment Our model supports a circular economy and offers a more sustainable and environmentally friendly solution to consumers. As of January 2023, we are a Certified B-Corporation meaning we are part of a movement that is using business as a force for good. Our Story Bike Club was founded by a young, bike-loving couple living in London, who thought there must be a better way to pay for consumer goods, such as kids bikes, that didn’t involve ownership or traditional retail finance. They founded Bike Club in 2016 when they began renting out bikes to family and friends while experimenting to find the optimal business model. They settled on a hire-exchange solution and received a full consumer credit licence from the FCA. They were overwhelmed with the number of orders they received once they launched. With already over 40,000 members, Bike Club has since become one of the world's largest bike rental networks, connecting sustainability-minded consumers.