Senior Firmware Engineer
About this role
This role is for a Senior Firmware Engineer on Anoria's core hardware team, building the firmware that powers a next-generation wearable platform; you'll help define the firmware architecture and ship a category-defining consumer device from prototype to production. The position matters because it combines low-power embedded design, sensor integration, and production engineering to deliver reliable, long-life wearable products.
What youll do
- Architect and develop embedded firmware for battery-powered wearable devices.
- Own core systems for low-power wireless connectivity, sensor processing, and data pipelines.
- Design and optimize Bluetooth Low Energy (BLE) connectivity for ultra-low-power operation.
- Build robust power management systems to maximize battery life.
- Develop multi-core embedded data pipelines for real-time sensor acquisition and processing.
- Integrate biometric and environmental sensors via SPI, I2C, UART, GPIO, DMA, and interrupts.
- Optimize firmware performance, memory usage, latency, and reliability.
- Lead board bring-up, debugging, validation, and manufacturing support.
- Collaborate closely with hardware, algorithms, product, and industrial design teams from prototype to mass production.
- Establish firmware best practices, testing, and CI workflows.
What Anoria is looking for
- 6+ years of embedded firmware engineering experience.
- Proven experience shipping consumer electronics from development through production.
- Deep expertise in Bluetooth Low Energy (BLE) systems and low-power embedded architectures.
- Strong proficiency in Embedded C/C++ and RTOS-based systems (e.g., FreeRTOS, Zephyr).
- Experience with ARM Cortex-M microcontrollers and modern debugging tools.
- Experience building multi-core embedded data pipelines and optimizing always-on battery life.
- Familiarity with secure bootloaders, OTA updates, wireless certification, and production firmware.
- Experience with wearable or health-tech devices and sensor fusion, signal processing, or biometric sensing.
- Experience with platforms such as Nordic, Qualcomm, Ambiq, or STMicroelectronics.
- Comfortable moving quickly in a fast-paced, collaborative startup and working in person with a small NYC engineering team.
Company at a glance
Anoria, a YC Spring 2026-backed hardware startup, develops wearables that read emotions to train emotional intelligence, aiming to enhance human connection. Founded by Michael Belhassen, it has worn prototypes and offices in San Francisco and London.
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Culture & values
The company's mission is to make emotional intelligence trainable to inspire human connection and creativity.
The team is small, about 5 people, indicating a close-knit, multi-disciplinary collaboration with roles including founder, product/hardware designer, ML engineer, electrical, and marketing.
The company has offices in San Francisco and London, suggesting a geographically distributed presence.
Taglines like 'Read Your Emotions, Write Your Story' reflect a culture focused on emotions and storytelling.
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