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Urban Golf Performance logoUrban Golf Performance

Director of Club Fitting & Sales

Irvine, California, United States · On-site

$100k–$200k/yr

Senior+

Director of Club Fitting & Sales Urban Golf Performance (UGP) Irvine, CA (In-Person | Travel Required) About Urban Golf Performance Urban Golf Performance (UGP) is building the highest-end, most integrated golf performan…

Skills: Club Fitting, Sales Leadership, Revenue Generation, Systems Building, Team Management

Urban Golf Performance logo

Director of Club Fitting & Sales

Urban Golf Performance

Irvine, California, United States • On-site

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Senior+

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  • $100k–$200k/yr
  • Full-time
  • Performance-Based Incentives, Long-term Upside
  • Posted 2d ago
  • ~40 hrs/week

Responsibilities

Build and scale a world-class club fitting and sales system across multiple locations to drive significant revenue. Lead the recruitment, training, and performance management of fitters and coaches while managing OEM vendor relationships.

Requirements

Proven experience in club fitting and high-level sales leadership with a track record of building and scaling business systems. Must be a driven communicator comfortable with performance-based accountability and in-person leadership.

Full job description

Director of Club Fitting & Sales

Urban Golf Performance (UGP)
Irvine, CA (In-Person | Travel Required)

About Urban Golf Performance

Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world.

We combine coaching, fitness, recovery, and club fitting under one roof to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful.

This is not a maintenance role — this is a build and scale role.

The Opportunity

We are looking for a Director of Club Fitting & Sales to build, lead, and scale our entire club fitting and club sales division.

This person will be responsible for:

  • Building a world-class fitting and sales system
  • Driving $750K–$1M+ in club revenue per location
  • Training and developing our team to confidently sell premium equipment
  • Creating structure, consistency, and accountability across all locations

You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.

Core Responsibilities

1. Build & Scale the Club Fitting Business

  • Develop and implement a clear, repeatable fitting system across all locations
  • Drive club sales performance across all departments (coaching, fitting, etc.)
  • Establish best practices for:
    • Fitting flow and experience
    • Product recommendations
    • Pricing and packaging strategy
  • Ensure every location is positioned to hit $750K–$1M+ in club revenue annually

2. Sales System & Training

  • Build a club sales playbook that integrates into the UGP client journey
  • Train coaches and fitters on:
    • How to present equipment confidently
    • How to connect performance to product
    • How to close club sales naturally within sessions
  • Eventually expand into broader sales training across departments

3. Team Leadership & Hiring

  • Recruit, hire, and develop dedicated club fitters at each location
  • Oversee performance and accountability of all fitters
  • Elevate the sales capability of every coach on staff
  • Set clear expectations, KPIs, and performance standards

4. Demo Matrix & Equipment Management

  • Own and maintain demo matrices across all locations
  • Ensure setups are:
    • Simple
    • Organized
    • Easy for coaches to use
  • Continuously optimize equipment offerings based on performance and demand

5. Build Shop Collaboration

  • Work directly with the build shop to ensure:
    • Efficient turnaround times
    • High-quality builds
    • Clear communication between fitting and build teams
  • Provide feedback and direction on systems and processes
  • Maintain authority to improve or restructure operations if needed

6. Vendor & Manufacturer Relationships

  • Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)
  • Ensure UGP is positioned as a premium partner within the industry
  • Align product availability with business needs

KPIs & Success Metrics

This role is highly performance-driven. Success will be measured by:

  • Club Revenue per Location: $750K–$1M+
  • Attach Rate: % of clients purchasing clubs after assessments
  • Revenue per Assessment
  • Fitting Close Rate
  • Gross Margin: 25–40%
  • Build Turnaround Time
  • System Adoption Across Locations

What We’re Looking For

Experience

  • Proven experience in club fitting, golf equipment, or related industry
  • Strong background in sales and revenue generation
  • Experience building and scaling systems (not just maintaining them)
  • Experience managing and developing a team

Profile

  • Combination of:
    • Golf industry knowledge
    • High-level sales leadership
  • Systems thinker who can turn chaos into structure
  • Strong communicator who can train and influence others
  • Competitive, driven, and comfortable being held accountable to numbers

Non-Negotiables

  • Has built or significantly improved a system before
  • Has managed people and driven performance
  • Comfortable operating in a fast-paced, high-growth environment
  • In-person presence required (no fully remote candidates)

Compensation

  • Base Salary: $100,000 – $200,000
  • Performance-Based Incentives: TBD (tied to revenue, KPIs, and growth)
  • Long-term upside for the right candidate as the business scales

Work Environment

  • Primarily based out of our corporate office (Irvine)
  • Regular travel to:
    • UGP University (El Segundo)
    • Other UGP locations
    • Out-of-state locations annually
  • Hands-on, in-person leadership role

Why This Role Matters

This is one of the most important hires in the company.

Club fitting and equipment is a massive opportunity for UGP — but only if it’s done at a world-class level with structure, consistency, and strong leadership.

If you’re looking to:

  • Build something from the ground up
  • Have real ownership and impact
  • Be part of scaling a premium brand

This is that opportunity.



$100,000 - $200,000

Director of Club Fitting
$100,000—$200,000 USD

Related keywords

Club FittingGolf EquipmentOEMTitleistTaylorMadeCallawayPingSales PlaybookGross MarginAttach RateDemo MatrixRevenue GrowthKPIsPerformance CoachingPremium Brand ScalingBuild Shop Operations

About Urban Golf Performance

LinkedInVisit site

Golf performance starts here.

Industry
Professional Training and Coaching
Company size
51-200 employees
Founded
2013
Headquarters
Costa Mesa, California
LinkedIn followers
1,145

Urban Golf Performance (UGP) is the premier golf performance facility dedicated to advancing the game and the athlete. Founded in 2013 with a mission to inspire and nurture the spirit of golf one person at a time, UGP delivers a fully integrated approach to player development, combining tour-level golf coaching, golf-specific fitness, recovery services, and master club fitting and building. Together, these offerings provide the most comprehensive path to lasting performance in the game. From complete beginners to PGA and LPGA Tour major champions, UGP helps players achieve the best golf and health of their lives.

Offices: 3186 Airway Ave, Suite J, Costa Mesa, California 92626, US · 2234 S Sepulveda Blvd, Los Angeles, California, US · 12423 Wilshire Blvd, Los Angeles, California 90025, US · 139 Maryland St, El Segundo, California 90245, US · 1715 W 35th St, Austin, Texas 78731, US

Golf CoachingClub FittingFitnessHealthRetailMental HealthRecoveryClub BuildingLifestyleBrand
View all jobs at Urban Golf Performance

About Urban Golf Performance

LinkedInVisit site

Golf performance starts here.

Industry
Professional Training and Coaching
Company size
51-200 employees
Founded
2013
Headquarters
Costa Mesa, California
LinkedIn followers
1,145

Urban Golf Performance (UGP) is the premier golf performance facility dedicated to advancing the game and the athlete. Founded in 2013 with a mission to inspire and nurture the spirit of golf one person at a time, UGP delivers a fully integrated approach to player development, combining tour-level golf coaching, golf-specific fitness, recovery services, and master club fitting and building. Together, these offerings provide the most comprehensive path to lasting performance in the game. From complete beginners to PGA and LPGA Tour major champions, UGP helps players achieve the best golf and health of their lives.

Offices: 3186 Airway Ave, Suite J, Costa Mesa, California 92626, US · 2234 S Sepulveda Blvd, Los Angeles, California, US · 12423 Wilshire Blvd, Los Angeles, California 90025, US · 139 Maryland St, El Segundo, California 90245, US · 1715 W 35th St, Austin, Texas 78731, US

Golf CoachingClub FittingFitnessHealthRetailMental HealthRecoveryClub BuildingLifestyleBrand
View all jobs at Urban Golf Performance

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