Matthew Gudgeon

Contact me at: [email protected] ... A media advertising and converged media sales leader with a successful track record of selling leading edge AdTech solutions. Extensive background in data analysis, consumer insights, media consumption and measurement. Expertise with selling advertising for national/local TV, cable TV, connected TV, Free Ad-support Television (FAST), over-the-top (OTT), and online/digital platforms. Strong go-to-market sales strategy and account-based business development. A revenue growth driver with existing clients and new enterprise customer acquisition. Publisher, measurement, AdTech and ad agency partner leadership. Spearheaded numerous contract negotiations. Significant start-up and entrepreneurial business experience. Converged media | Consumer data | Data-driven sales | TV partnerships | Media consumption | Measurement solutions | Sales prospecting | New product development | Media optimization | Qualitative data | Team performance | New business development EXPERTISE: TV PARTNERSHIPS, RELATIONSHIP SOLUTION LEADER: History of delivering informed and collaborative partnership agreements. Analyzes, implements, and executes partnerships in order to grow revenue. Cooperates and engages with external and internal stakeholders to maximize revenue, successful at developing complex agreements and workflows. ADVANCED AUDIENCES: Identifies opportunities and guides stakeholders by evaluating objectives and needs through measurement integrations, measurement tactics, across all channels and formats. Makes strategic recommendation based on data insight, content consumption and enhanced measurement and attribution objectives. Consistently delivers high value solutions throughout the partnership evaluation process. REVENUE: Consistently exceeds individual and team budgets with well-informed developed solutions. Closed partnership agreements with NBCU, Disney, A&E, Fox Networks, Paramount, VideoAmp, Freewheel, & WBD. Revenue increased YoY, from $0 to $20M. MANAGEMENT: Collaborative team first mentality, consultative adviser and solutions manager. Experience building strategic agreements and revenue objectives across all cross functional teams within an organization, to include Client retainment, Sales, Marketing, Operations, Legal, and Data compliance reviews. Media Sales | Business Development | Consumer Data | Advanced Measurement Solutions | CTV/OTT | FAST Channel | Data Driven Linear TV | National & Local TV | Digital Video | AdTech Partnerships | Converged Media Consumption | Contract Negotiations | SaaS