Kathryn Adams

Experienced Growth Marketer with 8+ years of driving demand generation and executing data-driven strategies for hyper-growth B2B companies. I specialize in developing high-impact campaigns that accelerate customer acquisition, retention, and scalable growth. My expertise combines digital marketing, inbound strategies, and conversion optimization to deliver measurable results. With a data-driven approach, I continuously refine strategies to meet both short-term and long-term goals. I thrive in fast-paced environments, collaborating with sales, product, and customer success teams to align marketing efforts with company objectives. My focus is always on creating efficient demand generation funnels, optimizing lead nurturing, and building robust sales pipelines. I’m passionate about creating scalable growth strategies that not only meet business KPIs but also deliver valuable experiences for customers at every stage of the buying process. Core Expertise: - Demand Generation & Lead Acquisition - Customer Journey Mapping & Funnel Optimization - Data-Driven Decision Making & Analytics - Multi-Channel Campaign Strategy (Paid Media, Email, SEO, Content) - A/B Testing & Continuous Experimentation - Marketing Automation & CRM Integration - B2B Marketing Strategies (SaaS, Tech, and Enterprise Solutions) - Field Marketing - Cross-Functional Team Leadership & Collaboration