
Joseph Alapatt
Ecosystem Marketing | Program Management |Talent Insights |
Updated 7 months ago
22+
Years Experience
9
Roles
22
Skills
5
Education
About
15+ years of experience in Marketing Operations, Business/Market Analysis, Channel Marketing, Project Management, Strategic Initiatives, Client Acquisition/Retention, Talent Insights, Client Relationship Management, People Management, Ecosystem Programs ★ A skilled expert who has excelled at developing strategies and executed various initiatives —to increase revenue and profits and streamline operations. ➤ WHERE CAN I ADD VALUE ● Able to successfully scale platforms both internally and externally thanks to a process-driven mindset and a knack for coming up with innovative methods, boosting operations, and creating new products. ● Meticulous in the creation of business strategies, plans, products, and solutions that stand out in the market. ● Working with a cross-IBM team of sales and product managers to create an APAC sales play eBook for partners is a testament to your credibility as a professional. ● Skilled at conducting research on consumer trends and identifying ideal clients. Focused on the client at the highest level; makes sure that their requirements are properly defined, communicated, and met, or exceeded. ● Successfully designed a segmentation road plan for Partner selection in the Asia Pacific region; shown exceptional commercial and business leadership skills during the launch of new initiatives. ● Successfully landed a USD 300K+ pharmaceutical customer in the US for a massive market research positioning study. ● Strategically planning and implementing process improvements to achieve process excellence/efficiencies has improved team performance and increased customer satisfaction. ➤ KEY ACHIEVEMENTS ● Attained the highest geographical adoption goal for business partners. ● The APAC area has maintained exceptionally high Net Promoter Scores (NPS) and a content-rich testimonial library has been created. ● The project was completed on time and within budget, earning IBM's Manager Choice 2H 2019 award. ● Established and empowered APAC partners to develop and deliver program offerings. ● Profoundly innovative in terms of year-over-year (YOY) pipeline expansion and sustained business expansion. 📧 Do reach me out at: [email protected]
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Experience (9 roles)
Full-time · 13 yrs 6 mos
Current4 roles · Mar 2012 - Present
Ecosystem Program and Key Intiatives Manager
CurrentPartner Account Marketing -Creating impactful marketing campaigns and leveraging key account insights, excel in optimizing partner engagement and maximizing revenue opportunities Partner Acceleration- Develop and manage a cohesive program focused on building a structured and motivating path for part...
Talent Market Insights Manager
● Develop and lead benchmarking activities for important talent segments; counsel effectively within a team of analytics specialists on data management; demonstrate expertise in both business and technical areas; and draw upon and exploit the most relevant internal and external resources. ● Proficie...
Ecosystem Marketing Manager, APAC
● Adept at leading marketing operations and strategic initiatives, as well as guiding campaign techniques to realize marketing aims. ● Planned and carried out partner marketing initiatives in the APAC area, with a focus on generating demand for the company's products and services. ● Contributed sign...
Market Segment Manager- CEE
● Skilled at working in tandem with the sales team to develop and implement growth strategies tailored to certain segments and accounts; oversaw the revenue conversion and partner satisfaction metrics for the CEE Software Co-Marketing Program. ● Successfully organized marketing campaigns and exploit...
Business Development Consultant
Business Development for our Client - Forbes Consulting Group, now part of Isobar Marketing Intelligence http://www.forbesconsulting.com/ Acquisition of New clients for Market Research projects and Strategic Consulting Opportunities. Account Planning by conducting SWOT, competitive and industry sec...
Financial Services Professional
Vendor Management Providing project support to department heads and senior management . Covering the P2P process, procurement and entire supply chain process for Brady products. ERP: SAP FICO
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Education (5)
Indian Institute of Management, Kozhikode
Jan 2021 - Dec 2021
Skills: Analytical Skills · B2B Marketing Strategy
MSRIM
2008 - 2010
Activities and societies: Quiz club
Christ University, Bangalore
2000 - 2003
Activities and societies: Class cricket team
Skills (22)
Certifications (20)▼
Choosing and Using the Best Solution
Skillsoft
Difficult People: Can't Change Them, so Change Yourself
Skillsoft
Using Strategic Thinking to Consider the Big Picture
Skillsoft
IBM Consulting – Delivering Business Value
IBM
Cloud Core
IBM
Agile Marketing Certificate Program
Association of National Advertisers
Investigating Arguments
Skillsoft
Fast-Forward Your Content Marketing
Association of National Advertisers
Expert Insights on Strategic Planning & Execution
Skillsoft
IBM Co-Marketing Ambassador
IBM
IBM Automation: Compass
IBM
Metaverse Masterclass
Udemy
Leading Your Team through Change
Skillsoft
Digital Journalism Certificate
Reuters
Leading Your Team through Change
Skillsoft
Enterprise Design Thinking - Team Essentials for AI
IBM
Expert Insights on Critical Thinking
Skillsoft
Getting to the Root of a Problem
Skillsoft
Redefining Yourself After Organizational Change
Skillsoft
From Insights to Great Messaging
Association of National Advertisers
Volunteer Experience (2)▼
Member
OpenIDEO Bengaluru Chapter
Volunteering events at Nav Prabhuthi Trust (part of activity with IBM on Demand Community)
CurrentNav Prabhuthi Trust
Mar 2014 - Present · 11 yrs 6 mos
Honors & Awards (2)▼
IBM Manager's Choice Award - 2019 2H
Issued by IBM · Nov 2019
Associated with IBM
IBM Manager's Choice Award - 2019 1H
Issued by IBM · May 2019
Associated with IBM Manager's Choice Award for demonstrating the following IBM Practice: Put the client first.
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