Joseph Alapatt profile photo

Joseph Alapatt

Ecosystem Marketing | Program Management |Talent Insights |

India
500+ connections
Joseph Alapatt on LinkedIn

Updated 7 months ago

22+

Years Experience

9

Roles

22

Skills

5

Education

About

15+ years of experience in Marketing Operations, Business/Market Analysis, Channel Marketing, Project Management, Strategic Initiatives, Client Acquisition/Retention, Talent Insights, Client Relationship Management, People Management, Ecosystem Programs ★ A skilled expert who has excelled at developing strategies and executed various initiatives —to increase revenue and profits and streamline operations. ➤ WHERE CAN I ADD VALUE ● Able to successfully scale platforms both internally and externally thanks to a process-driven mindset and a knack for coming up with innovative methods, boosting operations, and creating new products. ● Meticulous in the creation of business strategies, plans, products, and solutions that stand out in the market. ● Working with a cross-IBM team of sales and product managers to create an APAC sales play eBook for partners is a testament to your credibility as a professional. ● Skilled at conducting research on consumer trends and identifying ideal clients. Focused on the client at the highest level; makes sure that their requirements are properly defined, communicated, and met, or exceeded. ● Successfully designed a segmentation road plan for Partner selection in the Asia Pacific region; shown exceptional commercial and business leadership skills during the launch of new initiatives. ● Successfully landed a USD 300K+ pharmaceutical customer in the US for a massive market research positioning study. ● Strategically planning and implementing process improvements to achieve process excellence/efficiencies has improved team performance and increased customer satisfaction. ➤ KEY ACHIEVEMENTS ● Attained the highest geographical adoption goal for business partners. ● The APAC area has maintained exceptionally high Net Promoter Scores (NPS) and a content-rich testimonial library has been created. ● The project was completed on time and within budget, earning IBM's Manager Choice 2H 2019 award. ● Established and empowered APAC partners to develop and deliver program offerings. ● Profoundly innovative in terms of year-over-year (YOY) pipeline expansion and sustained business expansion. 📧 Do reach me out at: [email protected]

Experience (9 roles)

Full-time · 13 yrs 6 mos

4 roles · Mar 2012 - Present

Ecosystem Program and Key Intiatives Manager

Current
Mar 2023 - Present · 2 yrs 6 mos

Partner Account Marketing -Creating impactful marketing campaigns and leveraging key account insights, excel in optimizing partner engagement and maximizing revenue opportunities Partner Acceleration- Develop and manage a cohesive program focused on building a structured and motivating path for part...

Talent Market Insights Manager

Jun 2022 - Mar 2023 · 10 mos

● Develop and lead benchmarking activities for important talent segments; counsel effectively within a team of analytics specialists on data management; demonstrate expertise in both business and technical areas; and draw upon and exploit the most relevant internal and external resources. ● Proficie...

Ecosystem Marketing Manager, APAC

Sep 2014 - Jun 2022 · 7 yrs 10 mos

● Adept at leading marketing operations and strategic initiatives, as well as guiding campaign techniques to realize marketing aims. ● Planned and carried out partner marketing initiatives in the APAC area, with a focus on generating demand for the company's products and services. ● Contributed sign...

Market Segment Manager- CEE

Mar 2012 - Sep 2014 · 2 yrs 7 mos

● Skilled at working in tandem with the sales team to develop and implement growth strategies tailored to certain segments and accounts; oversaw the revenue conversion and partner satisfaction metrics for the CEE Software Co-Marketing Program. ● Successfully organized marketing campaigns and exploit...

Aldius Consulting · Full-time

Business Development Consultant

Aldius Consulting · Full-time

Jan 2011 - Feb 2012 · 1 yr 2 mos

Business Development for our Client - Forbes Consulting Group, now part of Isobar Marketing Intelligence http://www.forbesconsulting.com/ Acquisition of New clients for Market Research projects and Strategic Consulting Opportunities. Account Planning by conducting SWOT, competitive and industry sec...

Brady Corporation · Full-time

Financial Services Professional

Brady Corporation · Full-time

Jul 2010 - Jan 2011 · 7 mos

Vendor Management Providing project support to department heads and senior management . Covering the P2P process, procurement and entire supply chain process for Brady products. ERP: SAP FICO

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Education (5)

Indian Institute of Management, Kozhikode

Indian Institute of Management, Kozhikode

Jan 2021 - Dec 2021

Skills: Analytical Skills · B2B Marketing Strategy

M

MSRIM

2008 - 2010

Activities and societies: Quiz club

Christ University, Bangalore

Christ University, Bangalore

2000 - 2003

Activities and societies: Class cricket team

Skills (22)

LeadershipB2B Marketing StrategyAnalytical SkillsKey Account ManagementMarket AnalysisOutsourcingCompetitive AnalysisManagementProduct ManagementEntrepreneurshipLinkedIn Talent InsightsMarket ResearchCRMSalesOrganizational DevelopmentVendor ManagementBusiness AnalysisBusiness PlanningBusiness DevelopmentAnalysisLinkedInCloud
Certifications (20)

Choosing and Using the Best Solution

Skillsoft

Difficult People: Can't Change Them, so Change Yourself

Skillsoft

Using Strategic Thinking to Consider the Big Picture

Skillsoft

IBM Consulting – Delivering Business Value

IBM

Cloud Core

IBM

Agile Marketing Certificate Program

Association of National Advertisers

Investigating Arguments

Skillsoft

Fast-Forward Your Content Marketing

Association of National Advertisers

Expert Insights on Strategic Planning & Execution

Skillsoft

IBM Co-Marketing Ambassador

IBM

IBM Automation: Compass

IBM

Metaverse Masterclass

Udemy

Leading Your Team through Change

Skillsoft

Digital Journalism Certificate

Reuters

Leading Your Team through Change

Skillsoft

Enterprise Design Thinking - Team Essentials for AI

IBM

Expert Insights on Critical Thinking

Skillsoft

Getting to the Root of a Problem

Skillsoft

Redefining Yourself After Organizational Change

Skillsoft

From Insights to Great Messaging

Association of National Advertisers

Volunteer Experience (2)

Member

OpenIDEO Bengaluru Chapter

Volunteering events at Nav Prabhuthi Trust (part of activity with IBM on Demand Community)

Current

Nav Prabhuthi Trust

Mar 2014 - Present · 11 yrs 6 mos

Honors & Awards (2)

IBM Manager's Choice Award - 2019 2H

Issued by IBM · Nov 2019

Associated with IBM

IBM Manager's Choice Award - 2019 1H

Issued by IBM · May 2019

Associated with IBM Manager's Choice Award for demonstrating the following IBM Practice: Put the client first.

Frequently Asked Questions

What is Joseph Alapatt's current role?
Joseph Alapatt is currently working as Ecosystem Program and Key Intiatives Manager at Full-time · 13 yrs 6 mos.
Where did Joseph Alapatt study?
Joseph Alapatt studied Management Development Programme, AMSA(Advanced Marketing Strategy and Analytics) at Indian Institute of Management, Kozhikode. They have 5 education entries on their profile.
What skills does Joseph Alapatt have?
Joseph Alapatt's top skills include Leadership, B2B Marketing Strategy, Analytical Skills, Key Account Management, Market Analysis. They have 22 skills listed on their profile.
Where is Joseph Alapatt based?
Joseph Alapatt is based in India.

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