
Andrea Mazey
Creators @ TV+
Updated 6 months ago
16+
Years Experience
10
Roles
20
Skills
2
Education
About
Creator Economy trailblazer and exec with 10+ years of media/entertainment experience across continents, including managing growing teams, deal structuring and negotiation, sales and pursuit of new business, P&L management, strategic and financial case-building for new initiatives, and representing at global conferences and business events. Prior background in research and product development includes: -Involvement in the conceptualization and execution of several new media products through design, launch and monetization phases -Deep understanding of different business models and growth areas at intersection of digital media and technology -Years of experience working on cross-functional teams to establish long-term growth opportunities in challenging and ever-changing work environments. Work experience in Los Angeles, New York, and Stockholm Focus areas: Creators/Talent, Social Media, Business Development, Product Development, Strategy, Digital Media, Film & Television, Online Advertising, Online Video, Partnerships, Revenue & Profit Growth, Startups, Monetization, Innovation Workshops
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Experience (10 roles)
Head of Creator Marketing, AppleTV+ Social
Current3 roles · Aug 2017 - Jun 2024
VP, Creator Partnerships
Head of Talent Partnerships
Chief Of Staff
3 roles · Jan 2014 - Aug 2017
Director, Online Video & Partnerships
Senior Manager, Online Video & Business Development
Manager, Online Video & Business Development
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Education (2)
New York University
Graduated Magna Cum Laude
Stockholm School of Economics
Skills (20)
Publications (2)▼
TikTok brings back fund to pay 25 publishers to create ‘instructive and informative’ videos
Digiday · Mar 12, 2021
How BuzzFeed has built a creators network for branded content
Digiday · Nov 14, 2019
Languages (2)▼
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