Andrea Mazey profile photo

Andrea Mazey

Creators @ TV+

United States
500+ connections
Andrea Mazey on LinkedIn

Updated 6 months ago

16+

Years Experience

10

Roles

20

Skills

2

Education

About

Creator Economy trailblazer and exec with 10+ years of media/entertainment experience across continents, including managing growing teams, deal structuring and negotiation, sales and pursuit of new business, P&L management, strategic and financial case-building for new initiatives, and representing at global conferences and business events. Prior background in research and product development includes: -Involvement in the conceptualization and execution of several new media products through design, launch and monetization phases -Deep understanding of different business models and growth areas at intersection of digital media and technology -Years of experience working on cross-functional teams to establish long-term growth opportunities in challenging and ever-changing work environments. Work experience in Los Angeles, New York, and Stockholm Focus areas: Creators/Talent, Social Media, Business Development, Product Development, Strategy, Digital Media, Film & Television, Online Advertising, Online Video, Partnerships, Revenue & Profit Growth, Startups, Monetization, Innovation Workshops

Experience (10 roles)

Apple · Full-time

Head of Creator Marketing, AppleTV+ Social

Current

Apple · Full-time

Aug 2024 - Present · 1 yr 3 mos·Los Angeles, California, United States
6 yrs 11 mos

3 roles · Aug 2017 - Jun 2024

VP, Creator Partnerships

Jan 2021 - Jun 2024 · 3 yrs 6 mos

Head of Talent Partnerships

Jan 2019 - Jul 2021 · 2 yrs 7 mos

Chief Of Staff

Aug 2017 - Dec 2018 · 1 yr 5 mos
3 yrs 8 mos

3 roles · Jan 2014 - Aug 2017

Director, Online Video & Partnerships

Jun 2016 - Aug 2017 · 1 yr 3 mos

Senior Manager, Online Video & Business Development

Jun 2015 - Jun 2016 · 1 yr 1 mo

Manager, Online Video & Business Development

Jan 2014 - Jun 2015 · 1 yr 6 mos

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Education (2)

New York University

New York University

Graduated Magna Cum Laude

Stockholm School of Economics

Stockholm School of Economics

Skills (20)

Strategic PlanningMedia StrategyStrategic CommunicationsOnline AdvertisingMedia TrendsManagementStrategyEntrepreneurshipMarket AnalysisPresentationsBusiness StrategySwedishDigital MediaDigital MarketingDigital StrategyE-commerceBusiness DevelopmentMarket ResearchOnline MarketingResearch
Publications (2)

TikTok brings back fund to pay 25 publishers to create ‘instructive and informative’ videos

Digiday · Mar 12, 2021

How BuzzFeed has built a creators network for branded content

Digiday · Nov 14, 2019

Languages (2)
Swedish (fluent)Spanish (conversational)

Frequently Asked Questions

What is Andrea Mazey's current role?
Andrea Mazey is currently working as Head of Creator Marketing, AppleTV+ Social at Apple · Full-time.
Where did Andrea Mazey study?
Andrea Mazey studied B.A., Literature & History at New York University. They have 2 education entries on their profile.
What skills does Andrea Mazey have?
Andrea Mazey's top skills include Strategic Planning, Media Strategy, Strategic Communications, Online Advertising, Media Trends. They have 20 skills listed on their profile.
Where is Andrea Mazey based?
Andrea Mazey is based in United States.

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