Andrea H.

Hi, I’m Andrea Hey, a results-driven Paid Media & Demand Generation Specialist with a passion for building data-backed campaigns that drive pipeline growth and maximize ROI. With experience across B2B, tech, and entertainment, I specialize in full-funnel marketing strategies that blend creative storytelling with performance analytics. My expertise spans paid and organic media, campaign strategy, and audience segmentation to generate high-quality leads and accelerate business growth. ✨ Managed multimillion-dollar budgets, optimizing spend to reduce CPA and increase pipeline impact. ✨ Designed and executed data-driven campaigns that boosted website traffic by 78% YOY and improved ad performance by 30% on LinkedIn & Meta. ✨ Led paid media strategies across Google, Microsoft, LinkedIn, Meta, TikTok, and Reddit, leveraging advanced A/B testing and audience segmentation. ✨ Developed high-impact digital assets (eBooks, webinars, social content) to support lead generation and nurture prospects. What sets me apart is my ability to align demand generation strategies with revenue goals—using platforms like Google Analytics, Salesforce, and 6Sense to track performance and continuously refine campaigns. I thrive in fast-paced, collaborative environments where I can test, iterate, and scale winning strategies. Specialties: Demand Generation, Paid Media Strategy, Campaign Management, B2B Lead Generation, Marketing Analytics, Audience Targeting, Budget Optimization, Content Strategy.