Anastasia Golovina
Head of Public Relations @ Chainlink Labs
Updated 7 months ago
10+
Years Experience
8
Roles
27
Skills
3
Education
About
Award-winning communications professional with over 8 years of experience in tech industry. My passion is helping tech companies and executives tell their unique stories through the power of media. My expertise lies in developing creative PR campaigns and media strategies that consistently garnered media attention and coverage. 🚀 Achievements & Highlights: - As Protocol Labs' Head of Public Relations, I lead a global PR strategy that has resulted in a 221% increase in QoQ coverage, over 160 annual media mentions, and a 20% rise in positive sentiment. - Proven expertise in crisis communications across multiple roles, managing and mitigating reputational risks for a diverse range of brands, including a $3 billion global ID company, a blockchain unicorn during a data leak, and a $50 million AUM lending platform, preserving brand reputation and minimizing potential negative impact. - Demonstrated a unique ability to successfully translate and communicate complicated, technical concepts to a diverse audience, particularly in blockchain and AI. For one of my clients, this resulted in a 50% surge in viewership and a 364% increase in audience reach. Throughout my career, I've worked with renowned tech companies including Brex, Wework, Dating.com Group as well as web3 giants including Ledger, Algorand, Worldcoin, Uniswap, Ripio, and SingularityNET. My work has appeared in publications such as Forbes, Fast Company, PRWeek, PRNews, CoinDesk, and CoinTelegraph. Complex technologies like cryptocurrency, blockchain and AI are my playground. My strength lies in translating complex narratives into compelling stories that resonate with diverse audiences, including developers, investors, policymakers, and the general public. By directing thought leadership campaigns and providing tailored media training for tech CEOs, I've secured numerous features on national TV, including CNBC, Fox Business, and Bloomberg. 📧 Let's connect! You can drop me an email at [email protected] or simply ping me here on LinkedIn.
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Experience (8 roles)
Full-time · 1 yr 8 mos
Current2 roles · Jan 2024 - Present
Head of Public Relations
CurrentSenior Communications Manager
I lead high-impact communications initiatives that position Chainlink as the global standard for onchain finance. My role centers on securing top-tier media coverage, crafting strategic narratives, and driving awareness across both crypto-native and traditional financial audiences. A core focus of ...
Head Of Public Relations
I led Protocol Labs' global PR strategy, educating both technical and non-technical audiences about innovative decentralized technologies like IPFS, Filecoin, and libp2p. Highlights: - Drove a surge in media presence by developing a global PR strategy that resulted in 160+ notable media placement...
2 roles · Sep 2019 - Jul 2022
PR Specialist, Associate Vice President
- Directed PR strategy for over 12 clients, achieving 40% media coverage growth on average across crypto, AI, finance, and tech sectors. - Offered strategic counsel and tailored media training programs to executives, enhancing their communication skills and media presence. - Managed crisis communica...
PR Specialist, Account Director
- Developed and executed proactive and reactive communications plans across a variety of media channels, including press, podcasts, broadcast, social media, and speaking engagements. Averaged 135 pieces of coverage each year for one client, with 35% of those appearing in tier-1 national media. - Man...
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Education (3)
National Chengchi University
Grade: Exchange student
CONFUCIUS INSTITUTE OF CHINESE PRIVATE LIMITED
Lomonosov Moscow State University (MSU)
Skills (27)
Certifications (2)▼
Hanyu Shuiping Kaoshi (HSK)Level 4
Hanban Confucius Institute
Work Smarter, Not Harder: Time Management for Personal & Professional Productivity
Coursera
Languages (3)▼
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