
Amy (Kristofferson) Rhoads
Group Product Manager at Healthline Media / RVO Health | UC Berkeley
Updated 6 months ago
15+
Years Experience
10
Roles
21
Skills
1
Education
About
I’m a mission-driven Product Manager with 12 years of experience driving growth, engagement, and revenue at health and content companies. At my core, I’m an insatiable problem solver who thrives on delivering rapid results through scrappy, creative experimentation, in order to drive successful long-term product development. But I truly shine when building from a place of deep empathy, grounding myself in user insights, data and stories. Combining these two approaches with a strong practice of servant leadership and investment in quickly building business acumen is key to my success. I orient towards user-centric products that deliver the information and emotional support people need, when they need it most. So far, that has included: - Enabling health seekers to discover the best content for their health needs and journeys at Healthline - Helping new, expecting, and hopeful parents feel less overwhelmed at Glow - Inspiring young women to embrace their bodies and sexuality through Eve by Glow - Enriching students’ textbook learning experiences at Inkling Equal parts leader and individual contributor, I empower my teams, and myself, with all of the business context, users insights, analytics, motivation and process we need to build successful products. All in all, I offer: - Thorough, data-driven, empathetic Product leadership - A willingness to roll up my sleeves and dive into the details, while not losing sight of high-level product vision, goals, and strategy - Experience ideating and developing a suite of successful features, end to end My industry experience includes: - Health tech - Publishing tech - Education tech - Mobile apps (iOS and Android) - Patient portals - Customer Relationship Management - Content Management Systems (Wordpress and Drupal) - Helpdesk Ticketing Systems - Start-ups (Series B and C, B2B and B2C) My skill set features: - Requirements definition, spec creation, wireframing - Project management: prioritization, roadmap planning, bug triage - Quality assurance - Cross-functional collaboration across Product, Engineering, Editorial, Marketing, Operations and Data Science teams - Offshore team leadership - Partner, client, and vendor expectation management
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Experience (10 roles)
Group Product Manager
CurrentRVO Health is a joint venture between Red Ventures (which acquired Healthline in 2019) and Optum (UnitedHealth Group).
7 yrs 6 mos
Current3 roles · Apr 2018 - Present
Group Product Manager
CurrentSenior Product Manager
Product Manager
2 roles · Mar 2015 - Apr 2018
Product Manager
Customer Experience Team Lead
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Education (1)
University of California, Berkeley
2007 - 2011
Activities and societies: iGEM 2010, Anderson Lab, Liepmann Lab, Phi Beta Kappa
Skills (21)
Volunteer Experience (1)▼
Volunteer Outings Leader
CurrentSierra Club
Jun 2015 - Present · 10 yrs 4 mos
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