Alana Widdess

I lead enterprise transformation at the intersection of strategy, customer experience, and digital innovation — driving growth for global consumer industries through front-office reinvention and modern operating models. What sets me apart is my ability to connect the dots — not just across systems, but across strategy, customer insight, and operational execution. I think in systems, outcomes, and opportunity spaces — helping organizations translate vision into action and complexity into clarity. At TCS, I drive Digital, Commercial & CX Transformation initiatives — unlocking revenue, elevating experiences, and operationalizing efficiency. My work spans digital commerce ecosystems, AI-powered customer engagement, ERP modernization, and post-M&A integration. Recent work includes helping lead a global digital transformation for a leading CPG company — designing and deploying a new CX and commerce ecosystem across 55+ countries. The program, recognized with the 2023 SAP Innovation Award, became one of SAP’s most significant Customer Experience implementations to date. Whether enabling $1B in new revenue, driving $45M in OPEX savings, or aligning global stakeholders, I bring energy, curiosity, and a commitment to delivering impact that’s both measurable and customer-centered. Alongside my consulting leadership, I’ve held direct P&L responsibility for business units generating $300K–$500K in annual revenue, building operational discipline and growth foundations early in my career. Today, I play a key leadership role in growing large-scale consulting practices, delivering enterprise transformation and commercial impact for global brands. My experience bridges both the client and consulting sides, giving me a 360° view of growth, scale, and value creation. I’m a pragmatic strategist who connects ambition with execution — orchestrating systems, people, and vision to enable transformation that delivers lasting value. Areas of Expertise: Digital Transformation · Customer Experience (CX) Strategy · Front-Office Innovation · Omnichannel & D2C Commerce · B2B Channel Strategy · Revenue Growth Management (RGM) · Composable Architecture (CRM, CDP, CDC) · Operating Model Design · Post-M&A Integration · Data-Driven Personalization · Advisory & Leadership Development · Global Program Delivery