Replacing LinkedIn one profession at a time | CEO at Workweek | Making Work Fun
I went from the front of a high school classroom to the front of a conference room. No matter the arena, my values remain the same: be true to yourself, prioritize people, always learn something, give more than get, and have fun.
I identify as a story teller, an early adopter of technology, and someone who loves to stay up-to-date on all conversations worthy of the water cooler. I aspire to create things that make life better for consumers and to help individuals reach their highest potential.
The foundation of my career can be credited to Camp Kesem, a nonprofit organization, where I was able to see how the hard work of a small team can better the lives of thousands of people. I've also had the honor to work for world class businesses such as Red Bull, P&G, HP, and Under Armour where I learned how products can leverage a great brand to increase revenue. My experience with startups, such as Missouri.com, Spiceworks and The Hustle, provided me firsthand experience with fast-growth companies that are later acquired.
In addition to my career, I give back to my key causes of cancer and children. In particular, I support Camp Kesem and LIVESTRONG.
If I’m not focused on what’s above, you’ll catch me on the golf course or eating good barbecue in Austin, TX!
DiSC: i
Enneagram: Type 3w2
Top 5 Gallop Strength Finders: Woo, Positivity, Includer, Strategic, Communication
You can reach me at [email protected].
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Matthew Berry's Fantasy Life is a multi-media content company that delivers engaging and entertaining content to a purpose-built community of avid football fans.
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Workweek is building the next generation of professional networks. Imagine LinkedIn but built just for your profession. Everyone is verified, the conversations actually matter, and you’re surrounded by people who get it. It’s a place where you can learn from peers, speak the same language, and get better at your job while having fun. We’re making that a reality with some of the best B2B creators in the game: Go-to-Millions with Ari Murray, Hospitalogy with Blake Madden, Safe Space with Hebba Youssef, Marketingland with Daniel Murray, Limited Supply with Nik Sharma, The Wolf of Franchises, and Fintech Takes with Alex Johnson.
In my role, I built my own concept out of LightShed and helped their portfolio with brand, marketing, and media. LightShed is uniquely combining its thought-leading TMT research and media platform with an early stage venture capital fund. We have an unmatched Rolodex and industry visibility that we leverage on behalf of entrepreneurs.
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The business of space.
During my tenure, 6AM City grew revenue by 3x, expanded from 8 to 25 markets, and solidified a strategic partnership with Tegna. 6AM City is redefining the future of local media as the fastest-growing, newsletter-first local media company in the country, delivering the most relevant need-to-know local news and events via a daily email at 6 a.m. The newsletters are a five-minute read, conversational in tone and politically unbiased. 6AM isn't in the business of manufacturing content to replace the local newspaper — rather you can think of 6AM as a distribution center for all local content, which specializes in packaging, distribution, performance, convenience, and profitability. Home - 6AM City Greenville's 6AM City eyes major metro market expansion, names new Content VP - UPSTATE BUSINESS JOURNAL
Acquired by ImpactAlpha The Plug is a subscription-based digital news and insights platform covering the Black innovation economy. The Plug — News & Insights
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A writer collective covering every industry and job role, every broad theme and niche interest in business. Subscribe to Every
TCG is a multi-stage investment firm dedicated to building consumer businesses. As a group of operators, creatives, and investors, we help founders bring authentic ideas to life. As a part-time consultant, my focus was consumer education.
DoStuff is a network of local media properties run by local teams in 20 cities. 7 million people a month across those cities use our local daily emails, apps, websites & social handles to answer the question: “What am I going to do tonight?” DoStuff
Consulted Andrew Wilkinson and the Tiny team on the acquisition and merger of Girl Boss.
Pela has a vision of a waste free future. We create products made of environmentally sensible materials, that educate and inspire a global community of people who are committed to making a positive impact on our planet. Lomi Countertop Composter Raises Over US$6.8M Via Crowdfunding Phone Cases: Compostable & Eco-Friendly Phone Cases | Pela Case
Recourse is the first-ever hologram classroom technology. In the midst of Covid-19 it is the best product on the market for a hybrid classroom. Within a few months our small team built the product and onboarded the University of Texas was deemed classroom of the future. Technology Launches Classroom of the Future | McCombs School of Business Hologram Technology to Launch Classroom of the Future - UT News
At Section4, we’re leveling the playing field by democratizing elite business education, making it accessible and affordable for millions of people, not just a few. We partner with world-class business school professors to create short, intensive learning experiences (we call them sprints) that our students love. 88% of them tell us they implemented what they learned at work in just 3 months. Business education for all
Recruited by a previous manager to help rebuild a team at Under Armour that had historically struggled. I sat in Under Armour’s Connected Fitness media division, which was responsible for monetizing Kevin Planks biggest bet, the $800M worth of acquisitions that involved MapMyFitness, MyFitnessPal, and Endomondo. We believed that a successful content arm could become a unique channel of commerce. My role comprised of building a book business from scratch, with an emphasis on the CPG vertical. The solutions I provided my clients included mobile banners, email marketing, rich media, content sponsorships, custom engagement opportunities, and large affiliate programs. My clients included Wonderful (Fiji, POM, Pistachios, Almonds), Sun Pacific (Cuties & Mighties Kiwi), Hormel (Applegate), Quest Nutrition, HelloFresh, and others. - Largest attainment on team in Q3, 101% of quota attainment - In Q4, when I left the company, I was at 120% of quota attainment - My average sales price was 3X of what the team had historically averaged - Salesforce pipeline accuracy averaged 50.24% with opportunities created vs closed won opportunities
Spiceworks is the marketplace that connects the IT industry. Spiceworks was acquired by ZiffDavis in 2019. After more than a year and a half of constant achievement at Spiceworks I was promoted to be the lead driver of the HP, Inc account team, the largest client of Spiceworks. Through a strategic approach and working with numerous departments my goal was to grow HP, Inc. as an elite partner of Spiceworks. As a trusted adviser to the client I led our team to selling and delivering strategic programs that included media, content, market research, and customer insights. - Held largest annual quota in company of $6.5M - Closed second largest deal in company 10 year history equal to $1.5M - Managed over 100 different contacts spanning multiple departments; including printing, commercial systems, customer insights, and others - Received 2 consecutive Speed Racer awards and President’s Club
After being the most successful Associate graduate to date, I was provided the opportunity to focus on Mid-Market to Enterprise accounts. My role comprised of prospecting, pitching, closing, and growing relationships with less than 50 accounts. Products included display advertising, market research, content creation, email marketing, event sponsorship, and social. Renewed clients based on custom ROI reports via market share, pixel tracking, and social metrics. Clients included, but were not limited to, Dropbox, ViewSonic, and Toshiba. - Consistently exceeded 100% of quota, with an average of 132% over 4 quarters - Received 4 consecutive Speed Racer awards and 1 Closer award
After a successful 18 months volunteering as the Founder and Director of Camp Kesem Mizzou, I was hired full-time to be a part of the Camp Kesem National staff. My goal was to create new and sustainable revenue streams for the organization so it can continue to grow 40% year over year. Throughout this year I wore multiple hats, providing me experience in a vast array of categories including: event planning, marketing strategy, donor recognition, development strategy, and cultivating major donors. My two key initiatives included developing the 5,000+ previous volunteers of Camp Kesem as source of sustainable revenue for the organization and creating Camp Kesem's Scoring for Good program, a partnership with the NFL. - Established Camp Kesem's Scoring for Good program to create a unique opportunity for both athletes and children who have faced a parent's cancer to come together as one. Resulted in numerous athletes financial commitment, Camp Kesem being an official partner of the NFLPA, and the launch of the Scoring for Good mobile application. - Developed and managed 4 new alumni volunteer programs, resulting in alumni volunteer engagement by 362% - Developed and created the content strategy to capture alumni contact information and engagement. Resulted in capturing 65% of all alumni contact information and an increase in average OR from 8% to 41% and increase in CTR from 1% to 9% Camp Kesem's 2013 Annual Report Scoring for Good article published by Buffalo Bills
Activities and societies: Student Government, Football, Wrestling, Track & Field, Spirit Club - 1 of 4 students to receive Student of the Year award given to class of 270+ - Voted by class to receive the annual senior 'Spirit Bell' award - 1 of 7 members of class to represent Student Government for 4 years - Founder and President of CBC Spirit Club - 3 year Captain of Football team - 1 year Captain of Track & Field team
Activities and societies: Teacher of Secondary Social Studies of Missouri, Missouri National Education Association, Phi Kappa Theta Fraternity, College of Education Student Council, Camp Kesem Mizzou - Graduated on Dean's List from the College Of Education - Minored in Business, History and Psychology - Recipient of the University of Missouri's Multi-Cultural Certificate - Voted by peers as Senior Class Representative of the College of Education Student Council - Publicity Chair for the College of Education week - Founder and Director of Camp Kesem Mizzou Fox News previews Camp Kesem Mizzou MU gets grant for camp for children of cancer patients
Activities and societies: Student Organization Allocation Committee, Camp Kesem Alumni Association, Camp Kesem Mizzou - Graduate certificate in online education - Specialized in Business & Marketing Education - Designed and implemented workforce training programs, from research to evaluation - Designed online courses for continuing education through learning management systems
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Without having an extensive background in IT or B2B media sales, I was given a chance to prove myself and work my way from the bottom in a fast-growing Goldman Sachs backed startup. I successfully created a book of business by prospecting, pitching, and closing B2B technology companies. Clients included, but were not limited to, virtualization, SaaS, hardware, VoIP, and security. Product portfolio included display advertising, email marketing, and social. - Finished program at 206% of quota - Graduated from Associate Account Executive program in half the expected time, fastest graduate to date