Product Marketing Manager

The Opportunity

Greenlite is building the future of financial crime compliance. We help banks and fintechs fight financial crime with our trusted agentic platform. We are building a world-class go-to-market team to carry our message to the world.

We are seeking a Founding Product Marketing Manager to define our narrative, arm our sales team with world-class tools, and establish Greenlite as the undisputed leader in AI-powered compliance. This is a career-defining opportunity to own product marketing at a high-growth, vertical AI company with massive market potential.

This role reports to the VP of Marketing and will be a critical partner to our sales, product, and executive teams.

About the Role

As a Product Marketing Manager at Greenlite, you'll lead the charge in translating our sophisticated AI technology into clear, compelling narratives that resonate in highly regulated banking environments. You'll work directly with our sales team and most strategic customers to develop messaging, positioning, and sales enablement tools that drive pipeline and accelerate deals at massive scale. Your product marketing work is informed by real customer needs and impacts our entire go-to-market strategy, so you need to build strong relationships, work effectively with sales, product, and executive teams, understand complex compliance workflows, and adapt quickly.

You're an exceptional product marketer who understands that financial institutions need tailored messaging when evaluating AI for compliance workflows. You'll synthesize disconnected streams of market intelligence, competitive data, and customer feedback into understanding what the most important value propositions are, what the messaging needs to emphasize, what the sales tools should include, and where the market impact could be. You're not just creating marketing materials—you're building go-to-market strategies based on what our most sophisticated prospects and customers actually need to understand our value and make purchasing decisions.

Please Note: We work in-person Monday through Friday in our SF office.

What You'll Do

Your mission is to make Greenlite's value proposition so clear, compelling, and differentiated that we become the default choice for any financial institution serious about leveraging AI for compliance. You will translate our sophisticated technology into clear business outcomes and build the messaging engine that fuels our entire go-to-market strategy.

Success in the first 6 months looks like:

• Launch Dominance: You have successfully supported major product and company announcements, resulting in a measurable lift in brand awareness, inbound inquiries, and sales pipeline.

• Sales Enablement Mastery: Our Account Executives are equipped with a complete and effective sales toolkit—including battlecards, demo scripts, and use case one-pagers—that measurably improves win rates and reduces sales cycle times.

• Content Engine Built: You have established an AI-native content workflow that produces a high volume of personalized, use case-specific content, positioning Greenlite as a thought leader and directly supporting our ABM and demand generation efforts.

• Positioning Owned: Greenlite's positioning as the trusted partner for AI in compliance is solidified in the market, reflected in analyst reports, media coverage, and customer conversations.

Detailed Responsibilities

• Messaging & Positioning: Own and evolve Greenlite's corporate and product messaging. Develop clear, compelling narratives for our target personas, including BSA Officers, Chief Compliance Officers, and technical personas.

• Sales Enablement: Create and maintain a full suite of sales tools, including pitch decks, battlecards, demo scripts, ROI calculators, and objection handling guides. You will be the sales team's go-to resource for product and competitive knowledge.

• Content Strategy & Production: Partner with the CEO and content team to build and operate an AI-native content engine. Develop the strategy for personalized use case content, customer stories, and sales enablement materials that support our ABM and field marketing campaigns.

• Launch & Campaign Execution: Act as the marketing lead for product launches, feature releases, and integrated campaigns. You will write the messaging briefs, coordinate cross-functional execution, and ensure our announcements make a market impact.

• Competitive & Market Intelligence: Be the expert on our competitors, our buyers, and the market landscape. You will conduct ongoing research, synthesize insights, and use this intelligence to inform our strategy and arm our sales team.

• Customer Marketing: Work with our deployments team to identify and develop powerful customer stories and proof points. You will build relationships with customers at our top accounts to create compelling case studies, testimonials, and video content.

What We're Looking For

• 5+ years of experience in B2B product marketing, with at least 2 years at an enterprise software company selling to large, complex organizations.

• Experience in a regulated industry (fintech, banking, insurance, healthcare) is a must. You need to understand the mindset of buyers who operate under intense regulatory scrutiny.

• Proven ability to translate complex technical concepts into clear, compelling business value. Experience with AI, machine learning, or data-intensive products is a strong plus.

• A master of messaging and positioning. You can articulate a unique point of view and build a narrative that stands out in a crowded market.

• Exceptional writing and communication skills. You are a storyteller who can craft everything from a punchy headline to a detailed whitepaper.

• A track record of successful sales enablement. You have built and delivered sales tools that sales teams love and that measurably improve performance.

• Experience with AI-native content workflows and a passion for leveraging new technologies like long running AI agents to create content at scale.

• Experience working in a high-growth, venture-backed startup environment.

Bonus points:

• Familiarity with the financial crime compliance space (KYC, AML, sanctions screening).

• Experience with analyst relations (Gartner, Forrester, Celent).

About You

You're a product marketer who thrives at the intersection of technical complexity and business storytelling. You understand that effective product marketing means diving deep into customer challenges to craft narratives that drive real business outcomes, not just producing generic collateral. You're comfortable balancing strategic positioning with tactical sales enablement, and you want your marketing expertise to have direct, measurable impact on how financial institutions discover and adopt Greenlite to fight crime.

Compensation & Benefits

• $150k - $170k + equity

• Comprehensive healthcare, 401k matching, commuter benefits

• 15 days PTO + holidays, unlimited sick days

• Flexible leave options

• Working late? We've got you covered with DoorDash and an Uber home

• Professional Development: Annual budget for conferences, courses, and books

Join us in building AI that protects the global financial system from financial crimes that fund terrorism, human trafficking, and other serious threats.