Data & Analytics Jobs in Apodaca, Mexico (Now Hiring) — 7 open

The team you will be a part of

This role in summary

We are looking for a highly skilled and detail-oriented Sr. Analyst – Performance to join our team. This role will focus on driving measurable growth and ensuring the success of our digital marketing campaigns. The ideal candidate will leverage advanced analytics, data-driven insights, and innovative strategies to optimize performance across multiple channels.

Your responsibilities will include

• Design and implement B2C lower funnel strategy to increase conversions and improve retention in different media.

• Develop, implement, and optimize performance marketing strategies across platforms such as Google Ads, Meta, and others.

• Omnichannel as a complementary strategy: Integrate e-commerce campaigns.

• Performance analysis and reporting.

• Collaborate with cross-functional teams, including Data, Content, and Design, to align strategies and achieve business objectives.

• Manage platform partnerships and negotiate terms to maximize results. 

• Design and lead creative and communication strategy across players.

• Lead, manage and optimize budget to reach and maximize KPIs.

• Mainly responsible for briefing e-retailers and agencies for the execution of plans.

• Lead the relationship with the main media channels, such as, Google, Meta, Pinterest, TikTok and diverse media buying

• Understanding of the collaboration with commercial team for bring the the maximization of revenue investment

Minimum requirements

• Bachelor's degree in Informatics, Marketing, Communications or related field.

• Demonstrated experience in digital marketing and performance marketing, ideally in mass consumer categories.

• Proficiency with digital marketing tools and platforms, including but not limited to Google Analytics, Adobe analytics and Marketo.

• Strong understanding of digital advertising platforms and bidding strategies.

• Experience understanding and creating data strategies, with a focus on audience analysis, 121 strategy implementation and relational plan development.

• Experience in ecommerce Certifications in Google Analytics, Google Ads or other relevant digital marketing certifications (desirable).

• Experience in managing data dashboards using tools such as Power BI, DataStudio, etc. (desirable)

• Knowledge in data and audience management tools (DMP-CDP) (desirable)

Preferred skills and experiences

• Advanced proficiency in Microsoft Excel, including data analysis and pivot tables.

• Advanced proficiency in Google Ads, Meta Ads and other media channels

• Experience with A/B testing and multivariate testing to optimize campaigns.

• Familiarity with programmatic advertising platforms and tools.

• Certification in Google Ads, Meta Blueprint, or other performance marketing platforms.

• Strong project management skills and the ability to manage multiple campaigns simultaneously.

• Understanding of customer journey mapping and attribution modeling.

• Experience working in fast-paced, results-driven environments.

• Ability to translate complex data into clear, actionable insights for diverse audiences.

• Passion for staying ahead of digital marketing trends and innovations.

• English is required