Jobs at KAVI SOFTWARE TECHNOLOGIES PRIVATE LIMITED (Now Hiring) — 8 open

MARKETING MANAGER

Job Overview

We are seeking a highly organized, strategic, and results-driven Marketing Manager to orchestrate our marketing operations, brand voice, and growth initiatives. In this role, you will bridge the gap between creative storytelling and data-driven performance marketing. You will lead an internal team of creators and analysts, collaborate with cross-functional stakeholders, and optimize our marketing engines to drive measurable brand equity and lead generation.

Key Responsibilities

1.      Marketing Operations & Project Coordination

a.      Campaign Execution: Translate marketing objectives into actionable workflows, manage end-to-end campaign timelines, across digital and offline channels.

b.      Process Optimization: Maintain integrated marketing calendars and workflow trackers to optimize team productivity and ensure projects are delivered on time and within scope.

c.      Brand Governance: Enforce strict adherence to brand guidelines, compliance standards, and internal approval workflows across all marketing outputs.

2.      Omni-channel Content & Creative Management

a.      Collateral Production: Lead content creators and graphic designers to build compelling, high-converting assets including website copy, blog articles, case studies, sales presentations, video assets, SM posts, and mailer campaigns.

b.      Editorial Oversight: Review and approve all creative deliverables for quality, consistency, and alignment with our core market messaging.

3.      Growth & Performance Marketing

a.      Paid Media Strategy: Design, launch, and manage campaigns across search (SEO/SEM), AEM, paid social, and display networks to build a robust inbound pipeline.

b.      Funnel Optimization: Monitor key performance indicators (KPIs) related to content engagement, lead generation, and campaign effectiveness.

c.      Performance Reporting: Analyze multi-channel campaign data and build clear, comprehensive dashboards with recommendations to continuously optimize marketing spend and strategy.

4.      Market Research & Data Analytics

a.      Market Intelligence: Work closely with market analysis experts to gather customer insights, competitor intelligence, and industry trends.

b.      Insights: Identify opportunities to optimize marketing strategies based on data-driven insights.

5.      Corporate Communication (Enhanced Focus)

Manage all corporate communications, press releases, social media announcements, and internal & external newsletters to protect and elevate the company's brand reputation.

6.      Team Leadership & Stakeholder Management

a.      People Management: Direct, mentor, and allocate tasks for a dedicated team of Content Creators, Graphic Designers, and Market Analysis Specialists.

b.      Cross-Functional Alignment: Coordinate with sales, product, business development, and leadership teams to align marketing initiatives with organizational goals, while managing relationships with external agencies and freelancers.

Required Qualifications & Skills

1.      8-10 years of experience in marketing coordination, campaign management, content marketing, with a proven track record of managing cross-functional creative teams and driving growth.

2.      Bachelor’s or Master's degree in Marketing, Communications, Business Administration, or a related field with strong understanding of content marketing, branding, and digital marketing principles.

3.      Strong experience with project management methodologies and tools like Asana, Monday.com, or Trello.

4.      Hands-on experience with marketing automation tools and CRMs (e.g., HubSpot, Salesforce), web analytics (e.g., Google Analytics), and a strong familiarity with design platforms (e.g., Adobe Creative Cloud, Figma).

5.      Core Competencies: Exceptional written and verbal communication, an analytical approach to decoding marketing data, sharp attention to detail, and top-tier stakeholder management skills.

Key Performance Indicators (KPIs)

1.      On-time completion rate of marketing projects and campaigns.

2.      Content production volume and quality metrics.

3.      Campaign engagement and conversion performance.

4.      Team productivity and resource utilization.

5.      Stakeholder satisfaction scores.

6.      Adherence to brand guidelines and quality standards.

7.      Accuracy and timeliness of market research insights.

Reporting Structure

1.      Reports to: Head of Marketing

2.      Direct Reports: Content Creators, Graphic Designers, and Market Analysis Specialists