Sruthe S S

A transformational and result-oriented professional with over 7 years of exponential experience in domains including Data Analysis, Digital Marketing Analytics, and Fraud Analysis. Adept at organizing, analyzing, synthesizing & summarizing data using appropriate methodologies; gathering user requirements & translating them into technical & system specifications. Key Highlights- • Evaluated the effectiveness and accuracy of new data sources & provided timely communications on significant issues Proficient in conducting full lifecycle analysis including data gathering & cleansing, deep dive advanced statistical analysis/modeling & recommendations to optimize performance • Hands-on experience in advanced analytical practices such as predictive analysis, attribution modelling & customer profiling • Gained experience in Retail (Supermarket Chains, Restaurant Chain, Automobile, Fashion Accessories, Sporting Goods, Pharmaceuticals, E-Commerce & so on) • Expertise in Market Sizing, Competitor Analysis, Lapser Study, Brand Tracking, Usage And Attitude Study, Consumer Buyer Behavior Analysis, Branding, Measuring Advertisement Effectiveness, Promotional Strategies, Analyzing Target Group Media Behavior, Competition Analysis, Max-Diff Analysis • Experience in performing SWOT analysis, PESTLE analysis, VRIN, Canvas model, PORTER’s five forces analysis • Skilled in Identifying ways to integrate data from the client's other systems to report on multiple sources of information • Expertise in developing innovative business solutions to improve revenue, quality & product performance and reduce cost by leveraging combination of domain knowledge, data science & data engineering skills • Used statistical tools to interpret data sets, paid particular attention to trends and patterns that could be valuable for diagnostic & predictive analytics efforts Accomplishments • Recognized the fraudulent Medicare claims in the US market with analytics, in turn, saving over a million dollar value; implemented new rules to reduce the medical waste and abuse worth over $ 0.5 million per year • Improved the client conversion from 7% to 18% by introducing the regression method to predict the interior budget • Provided best channel mix for a Canada based education brand, achieved the ROI of 2800% which increased the domestic sales by 20% in turn reducing the risk of visa acceptance A visionary leader in providing direction to teams, planning, managing, and overseeing all transaction. A deep believer in the generosity of spirit, she strives to "always be more, in order to create more."