ABM Digital Manager

About the Role:

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our sales and customer success departments to grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns and effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications. 

As the ABM Digital Manager, you’ll play a pivotal role within the Performance Marketing team to strategize and execute Account Based Marketing for PitchBook’s sales pipeline focused on high value accounts. This role develops and executes high-performing, best in class B2B paid media campaigns that fully align to our business’s overall go to market strategy. Reporting to the Group Manager, Performance Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You will be responsible for accelerating business growth by building personalized marketing campaigns in partnership with cross-functional teams in Sales, Customer Success, Marketing Operations, and Creative.

Primary Job Responsibilities:

• Own the development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals


• Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, and landing experiences)


• Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements


• Partner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts


• Maintain and refine account and contact databases to ensure precise targeting across campaigns; collaborate with Operations to support data hygiene and reporting


• Manage external vendors and partners to deliver campaign components on time and on budget


• Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes


• Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities


• Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices


• Support the vision and values of the company through role modeling and encouraging desired behaviors


• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Bachelor’s degree


• 4+ years of digital marketing experience, paid media, demand generation, or ABM 


• Hands-on expertise with key media platforms including LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g. Salesforce, Marketo)


• Strong analytical skills with a data-driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations


• Proven project management skills with ability to own initiatives from strategy through execution, balancing short term needs with long-term goals


• Comfort managing vendor relationships and coordinating external partners to achieve program goals


• Eagerness to innovate, test new strategies, and continuously improve performance with a growth mindset


• Desire and ability to be a team player in a collaborative, entrepreneurial, and dynamic environment


• Must be authorized to work in the United States without the need for visa sponsorship now or in the future

Benefits + Compensation at PitchBook:

Physical Health            

• Comprehensive health benefits


• Additional medical wellness incentives 


• STD, LTD, AD&D, and life insurance

Emotional Health 

• Paid sabbatical program after four years


• Paid family and paternity leave 


• Annual educational stipend


• Ability to apply for tuition reimbursement


• CFA exam stipend 


• Robust training programs on industry and soft skills 


• Employee assistance program


• Generous allotment of vacation days, sick days, and volunteer days 

Social Health 

• Matching gifts program


• Employee resource groups


• Subsidized emergency childcare  


• Dependent Care FSA


• Company-wide events


• Employee referral bonus program  


• Quarterly team building events

Financial Health 

• 401k match


• Shared ownership employee stock program 


• Monthly transportation stipend  

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

• Annual base salary: $85,000-$110,000


• Target annual bonus percentage: 10%

Working Conditions:

At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments—those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices—that simply can’t be replicated remotely. This role is expected to be in the office 5 days a week.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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