We operate in a move-fast, build-fast environment with the opportunity for fast career progression.
Founding GTM Strategy
New York +1 · On-site$145k – $190k + EquityNo Visa Sponsorship
About this role
We are looking for a GTM Strategy professional with 2-3 years of experience to build our product marketing and go-to-market strategy from scratch. This is a unique opportunity for a high-potential, analytically-minded operator to join a Series B turning Series C startup and build a critical function.
You will be the first growth hire, sitting at the intersection of product, sales, and marketing, and will be responsible for shaping how the market understands Pallet. This role offers a fast track to a Head of Product Marketing title and the chance to make a game-changing impact on your career.
What will you be doing?
Own the product launch process and narrative for new features, translating technical capabilities into clear customer value.
Create sales enablement materials, including demo scripts, case studies, and objection handling frameworks to support the sales team.
Build and maintain Pallet’s market narrative and positioning through customer research and understanding customer personas.
Analyze sales calls, customer feedback, and product usage data to improve messaging and GTM strategy.
In your first 30 days, you will get up to speed by sitting in on every sales call, auditing all existing marketing materials, and shadowing the Director of Marketing.
Company at a glance
CoPallet offers an end-to-end service of AI agents and logistics experts to automate back-office operations for logistics providers and shippers in multi-trillion-dollar logistics market, backed by $50 million from General Catalyst, Bain Capital Ventures, Activant, and Bessemer, with ex-Google engineers.
IndustryFreight and Logistics
Team Size11-50
WorkspaceOn-site
StageSeries A
Founded2022
Locations
New York, NY, USA ·San Francisco, CA, USA
Investors
Citi ·DBL Partners
Websitepallet.com
LinkedInLinkedIn
Culture & values
Engineers have a lot of say in how we do things and can take initiative on things they find important, with a large say in what we build and how we build it.
There is an opportunity to step into a thought leadership role alongside the Heads of Engineering and the co-founder/CEO.
Our engineering leaders are strong senior mentors with 10 and 15 years of experience, creating a mentorship culture.
The rest of the team is mid-career, providing opportunities to step into more senior leadership/mentorship roles.
We are still small but growing, so you can help shape the culture of the team.
The engineering team is currently 10 people with a goal to double headcount by the end of the year.
Know someone who'd be great for this?
