Head of Demand Generation

We are looking for a Head of Demand Generation with 6-8 years of experience to build Maki's pipeline engine from the ground up. Maki is an AI-native company building autonomous agents that transform enterprise hiring at scale, trusted by logos like Delta, Sephora, and H&M. You'll report directly to the CEO and own every channel that creates pipeline — outbound, inbound, content, events, paid, and lifecycle — while inheriting and leveling up an existing BDR team. This is a hands-on, high-intensity role for a builder who has scaled demand gen in fast-paced, early-stage environments and thrives in ambiguity. Salary won't be a blocker for the right candidate.

What will you be doing?

Analyze the existing funnel, identify gaps, and propose new motions to generate pipeline without necessarily increasing headcount — transforming an outbound-heavy, 2010s-era BDR motion into a modern, insight-driven engine.

Build and execute a full ABM-structured acquisition strategy that connects field marketing, advertising, and BDR efforts into a cohesive, high-converting machine targeting Fortune 500/2000 HR buying committees.

Inherit and improve the BDR team (~8 reps), revamping how they work with AI-native tooling, sharper ICP targeting, and better sequences to dramatically increase performance.

Establish a single source of truth for attribution, conversion, and channel ROI so every dollar spent is defensible and pipeline becomes repeatable and forecastable.

Hire the first wave of your team — including a BDR manager, content lead, and field/events owner — to scale the demand gen org as the company grows through Series B and beyond.