Analyst, Data Intelligence
About this role
Who we are:
The Lacek Group is a collection of brilliant, passionate, intellectually curious, and unique people who work on the leading edge of customer engagement. We come to work every day to help our clients build longer-lasting, more profitable customer relationships. We listen, collaborate and celebrate together. We treat each other with kindness and respect. And we believe different perspectives drive innovation, fuel creativity and make our business and communities better.
Together with our parent company Ogilvy, one of the most creative and effective agencies in the world, we believe diversity drives smarter work for our clients — and better business for us. We believe inclusion is essential, and we welcome all who are ready to join our push for positive change. Every single day.
What we need:
We are looking for an Analyst, Data Intelligence to join our Data Intelligence team and provide marketing analysis to help solve complex business problems. Your key responsibilities in this role will include: measurement and reporting, testing methodologies, segmentation strategy, and generating insights.
What you’ll do:
- Develop a deep understanding of our client's customer data
- Perform extensive customer profiling and data mining using analytical tools to extract actionable information and provide key business insights and findings from customer data
- Measure campaigns and analyze customer data for client, account, and strategy teams
- Create presentations with results for technical and non-technical audiences
- Support peers with code peer reviews and queries to audit campaigns and analysis
- Manage multiple projects and deliverables
- Understand business rules and document requirements and methodologies
- Design and execute campaign processes to create data outputs supporting personalized marketing interactions
- Design and execute meaningful reporting packages to support client needs
- Improve current processes to increase efficiency and value to our clients
What you’ll bring:
- Bachelor's Degree in relevant field of study required, plus 2+ years of relevant experience; OR Master's degree in relevant field of study
- SQL coding experience
- Experience with Salesforce Marketing Cloud, Power BI, and Databricks preferred
- Self-motivated and ability to work independently and collaborate with a team
- Attention to detail
- Naturally inclined to learn, ask questions and understand why
You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.
This position is hybrid, with an expectation to be onsite in our downtown Minneapolis, MN office 10x a month.
The Lacek Group
700 Nicollet Mall, Suite 610
Minneapolis, MN 55402
The Lacek Group is an Equal Opportunity Employer
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
The Lacek Group is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Company at a glance
For more than 30 years, The Lacek Group has been perfecting the art and algorithms of brand devotion. We help world-class brands identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results, and measure the true effectiveness of those efforts. The Lacek Group is an Ogilvy One company.
We've been innovating, evolving, and refining our strategic, creative, data and technology practices to help our clients identify their highest-potential customers, engage them across channels throughout their lifecycles, personalize each relationship for optimal long-term results and measure the true effectiveness of those efforts.
Tracking changing consumer dynamics and trends is a vital and ongoing part of our strategic thinking—and is critical to our clients' success. You can access our insights at: www.lacek.com/insights.
If you are interested in a career at The Lacek Group, please visit our careers page to explore current openings: www.lacek.com/careers.
As an Ogilvy One company, we have the power of Ogilvy and WPP behind us as we put our innovative data-driven solutions to work across the globe.
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