About this role
We are seeking a senior leader to own and scale H-E-B Retail Media (HRM) Analytics and Growth Strategy who sets the vision for how insights, measurement, and performance storytelling drive advertiser growth and commercial impact.
This role sits within H-E-B’s Corporate Planning and Analysis organization and serves as the People Manager for Retail Media Analytics and Growth Strategy, partnering closely with HRM Business and Product leadership. You will be accountable for activating and commercializing HRM’s measurement capabilities from insight generation through go-to-market execution ensuring advertisers and internal teams understand, trust, and act on analytics to drive measurable business outcomes.
The Analytics & Growth Strategy leader shapes a cohesive measurement narrative, leads go-to-market strategy, and translates advanced analytics into clear, compelling value propositions for brand partners. You will also influence the product roadmap by embedding advertiser insights, analytics innovation, and performance storytelling into HRM’s long-term measurement vision.
Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.
Do you have a:
HEART FOR PEOPLE... willingness to mentor?
HEAD FOR BUSINESS... ability to build connections between H-E-B and external thought leaders?
PASSION FOR RESULTS... drive to explore options to optimize reuse / efficacy of shared assets?
We are looking for:
- someone who can inspire and mentor data scientists on adoption of the latest ML / AI best practices and reusable assets
- 10 years of experience in a retail-related data / decision science role; experience managing data science teams across multiple projects
What is your background?
- A related degree or comparable formal training, certification, or work experience
- 10+ years of experience in a retail or retail-related decision science role
- 7+ years of experience in management or technical leadership
- Strong collaboration track record with product managers, engineers, and data scientists, especially in translating business needs into analytical requirements or product roadmaps.
- Media analytics, marketing science, or data strategy, preferably in retail media, CPG, ad tech, or digital marketing.
- Ability to engage directly with advertisers and agencies, articulating analytical findings in a business-relevant way and influencing investment strategy.
- Deep understanding of the media measurement ecosystem, including programmatic display, sponsored search, CTV, and omnichannel attribution.
- Hands-on operation experience with incrementality testing, MTA, and MMM methodologies including designing and interpreting design of experiment methods like holdout experiments, causal inference, and synthetic control groups.
- Experience working with clean rooms/CaaS, identity graphs, and 1P/3P data integrations to power closed-loop measurement.
- Familiarity with key retail media KPIs and metrics: ROAS, lift, viewability, attention, sales attribution, share of voice, and category growth.
- Excellent communication and storytelling skills ; capable of packaging complex analytical outputs into narratives for executive and advertiser audiences.
Can you...
- Work in a fast-paced retail environment with frequently shifting priorities
- Travel by car or plane with overnight stays
- Work extended hours; sit for long periods
08-2021
Other facts
About HEB
H-E-B is headquartered in San Antonio, Texas with approximately $46 billion in revenue and 160,000+ Partners. Founded in 1905, H-E-B operates more than 435 stores in a number of formats, including H-E-B, Joe V’s Smart Shop, Central Market, Mi Tienda, and Favor. There are truly aisles and aisles of opportunity at H-E-B! From Stores, Manufacturing, Supply Chain or Transportation, to Digital, Corporate and Wellness - Career opportunities at H-E-B are endless. Our company is the largest private company in Texas and one of the 15 largest privately held companies in the U.S.
At H-E-B, Each & Every Person Counts. Regularly named a top employer and retailer, H-E-B's Partners (employees), who are owners in our company, are at the heart of what makes our business successful and great. With a humility rooted in our Helping Here philosophy, H-E-B's Partners serve all Texans with open arms and a smile, and demonstrate our collective commitment to take care of Texas.
At H-E-B, a job is more than just a job - it's an opportunity for a rewarding career that allows you to use your unique talents and passions to innovate and make the lives of Texans better.
What you'll do
- The Head of Retail Media Analytics and Strategy will own and scale H-E-B Retail Media Analytics and Growth Strategy, focusing on insights, measurement, and performance storytelling to drive advertiser growth. This role involves shaping a cohesive measurement narrative and influencing the product roadmap based on advertiser insights and analytics innovation.
Ready to join HEB?
Take the next step in your career journey