Additional Information: This hotel is owned and operated by an independent franchisee, Amante Capital Ltd. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
Position: General Manager
Property: Nice Centre Hotel - to be rebranded as a Tribute Portfolio hotel (Marriott International soft brand) on completion of conversion in H1 2027
Location: Nice city centre, French Riviera
Reports to: Asset Manager / Managing Director – Kingfisher Hospitality
Contract: CDI - full time, on-site
Start date: Ideal start Q3 2026 to lead the conversion
Position Context
The Nice Centre Hotel is a centrally located, full-service hotel currently operated as an independent (white label) property. Following a Property Improvement Plan, the hotel will be repositioned and reopen as a Tribute Portfolio hotel - Marriott International’s soft brand for independent-spirited, design-led hotels - in the first half of 2027.
The General Manager is appointed by the Owner and accountable to the Asset Manager. The role combines two distinct mandates:
(i) leading the conversion programme, brand integration and pre-opening through to a successful brand launch, and
(ii) operating the hotel post-opening to deliver brand standards, guest experience, owner returns and the asset-level business plan.
This is a high-visibility role suited to a commercially minded, conversion-experienced GM who can balance Marriott brand discipline with the entrepreneurial, distinctive personality that defines Tribute Portfolio.
Key Responsibilities - Pre-Opening & Conversion (through H1 2027)
Conversion programme
• Act as the Owner’s on-site lead during the PIP and conversion, working alongside the Asset Manager, project manager, designers and Marriott’s opening team.
• Track scope, programme and budget for the FF&E, OS&E and capex works; flag variances early and propose mitigation.
• Manage the Transition Services Agreement (TSA), HMA/Franchise Agreement obligations and the relationship with Marriott’s opening services, brand, technology and revenue teams.
• Oversee the implementation of all Marriott systems (PMS, MARSHA/Reservations, Empower, GXP, mFOSSE/Opera, HotSOS, loyalty integration to Marriott Bonvoy, etc.) on time and to standard.
Brand & concept
• Translate the Tribute Portfolio brand framework into a distinctive, locally rooted hotel narrative - design language, F&B concepts, guest journey, voice and tone - that earns brand approval and differentiates the hotel on the Riviera.
• Lead F&B repositioning in partnership with the Owner and any third-party operator, including outlet concept, menu engineering and pricing strategy.
• Champion sense of place: integrate Niçois culture, cuisine and craft into the guest experience in a way that is genuine rather than decorative.
Pre-opening team & commercial set-up
• Deliver brand training, service standards certification and Marriott Bonvoy enrolment programmes prior to launch.
• Define the commercial plan with the DOSM and Marriott’s above-property revenue and sales teams: segmentation, rate strategy, channel mix, key account ramp-up, MICE pipeline.
• Lead the launch and PR strategy, including media, influencer, OTA and trade-show presence, alongside Marriott’s brand marketing.
Key Responsibilities - Operational (Post-Opening)
Financial performance & owner returns
• Hold full P&L accountability against the annual business plan; deliver agreed GOP, EBITDA, RevPAR Index (RGI) and TRevPAR Index targets.
• Drive flow-through and productivity through disciplined cost management, manning controls and procurement compliance.
• Lead the annual budget, monthly forecast, capex plan and long-range plan in conjunction with the Director of Finance and Asset Manager.
• Provide transparent, timely and decision-useful reporting to the Owner and Asset Manager, including monthly operating reviews and quarterly business reviews.
Languages & qualifications
• Fluent French and English (written and spoken) are essential; a third European language (Italian, German, Spanish) is a plus.
• Hospitality management degree or equivalent (EHL, Glion, Vatel, Cornell or similar) preferred.
• Right to work in France
Commercial & revenue
• Own the commercial strategy across rooms, F&B, and ancillary revenues; ensure the hotel maximises Marriott.com, Bonvoy and direct channels while managing OTA dependency.
• Position the hotel competitively within its defined comp set; chair weekly revenue strategy meetings.
• Build and maintain relationships with key corporate, leisure, MICE, luxury travel and consortia accounts on the Côte d’Azur and in feeder markets.
Brand standards & guest experience
• Deliver and exceed Tribute Portfolio brand standards (BSA, GuestVoice, brand audit) and all Marriott compliance requirements (LSOP, food safety, data privacy, ESG).
• Personally engage with guests; own the response to GuestVoice, TripAdvisor, Google and OTA feedback and translate it into operational improvement.
• Maintain the property in show condition and protect the asset through a disciplined planned-preventative maintenance and capex renewal programme.
People & culture
• Build a high-performing, engaged team; deliver target Engagement (eSat) and turnover metrics.
• Lead succession planning, talent development and internal mobility in line with Marriott’s talent framework.
• Ensure full compliance with French labour law, the HCR convention collective and Works Council (CSE) obligations; partner with HR on social dialogue.
Risk, compliance & sustainability
• Ensure compliance with all French and EU regulations (health & safety, ERP fire safety, GDPR, taxe de séjour, accessibility, food safety / HACCP).
• Embed Marriott’s Serve 360 sustainability commitments into operations and reporting.
• Manage insurance, crisis response and business continuity in coordination with the Owner and Marriott.
Owner & Asset Manager Interface
This role operates within an active asset management framework. The General Manager is expected to:
• Treat the hotel as an investment, not just an operation - understand the Owner’s hold strategy, return targets and value drivers.
• Engage constructively with the Asset Manager on strategy, capex prioritisation, brand negotiations and benchmarking; provide full transparency on data and decisions.
• Proactively surface opportunities to enhance NOI, asset value and exit positioning (revenue management, cost base, space productivity, capex returns).
• Manage the brand relationship in the Owner’s interest, including HMA/Franchise compliance, fee reconciliation and brand-driven capex requests.
Candidate Profile
Experience
• Minimum 8–10 years in senior hotel leadership, including at least 3 years as a General Manager or Hotel Manager / Resident Manager of a 4–5 star, full-service or lifestyle/upper-upscale property.
• Demonstrable experience leading a hotel conversion, rebranding or pre-opening - ideally with Marriott (Tribute, Autograph, Luxury Collection) or a comparable soft brand (Curio, MGallery, Unbound, JdV).
• Strong track record of delivering owner returns under an HMA or franchise structure and reporting into a sophisticated owner / asset manager.
• Proven F&B credentials in destination markets where F&B is a meaningful share of revenue and brand.
• Experience operating in France or another EU jurisdiction with comparable labour and regulatory complexity is strongly preferred; familiarity with the Côte d’Azur market is an advantage.
Skills & competencies
• Commercially fluent: comfortable with P&L, USALI, RGI/TRGI, flow-through, capex IRR and brand fee mechanics.
• Conversion delivery: PIP management, brand standard implementation, Marriott systems integration.
• Strong leadership presence; able to recruit, develop and retain talent in a competitive market.
• Politically astute - navigates Owner, Asset Manager and brand stakeholders with credibility and tact.
• Hands-on, visible operator who personally knows guests, team and key partners.
Application Process
Confidential applications (CV and a short cover note outlining relevant conversion / pre-opening experience and expected package) to be submitted to Madison Mayfair.
What We Offer : Competitive base salary plus performance-based bonus tied to GOP, RGI and guest experience metrics. Long-term incentive aligned with the asset business plan. Standard French executive benefits (mutuelle, prévoyance, retraite cadre, CP). A rare opportunity to lead the launch of a distinctive Tribute Portfolio hotel in one of Europe’s most desirable destinations, working directly with an active and supportive ownership.
Competitive base salary plus performance-based bonus
This company is an equal opportunity employer.
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