Web Growth Lead (SEO + CRO + GEO) - B2B Saas Experienced

What we are building at Conveo

Conveo is the AI research platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate insights across marketing, product, and research teams.

#1 What problem are we solving and why it matters

Traditional research is slow, expensive, and often superficial. Doing great research requires expertise that many companies don’t have. That limits how well companies understand their customers and how well they can serve them.

We’re making great research fast, affordable, and accessible and scaling it into the default.

#2 The team you will join

You will join an extremely talented team of incredibly passionate, high-energy people. We go the extra mile while having the best time of our lives. Our team combines decades of market research knowledge, incredible engineering ability, and experience building companies.

#3 How we operate

• We truly care about our clients and the problem we solve. That means we humbly go the extra mile every time.

• Our engineering team talks directly with our customers. No layers in between.

• We work hard and we have fun.

• To keep our quality bar incredibly high, we want to execute with the smallest possible team.
  
  

The Role

As our Website Owner, you will own the most important surface area of our growth: conveo.ai.

Not “maintain the website.”
Not “publish blog posts.”

You will run the website as a conversion engine and a compounding distribution asset, improving:

• messaging clarity

• conversion rate

• SEO performance

• navigation and structure

• landing pages and vertical pages

• speed and UX

• lead capture and intent routing

• and how Conveo shows up in the new era of AI search (GEO: Generative Engine Optimization)

Our current website is not good enough for the next phase of growth by a long shot.
This role exists because we need someone who wakes up thinking about how to make the site 2x better every quarter.

Your Mission

1) Own the website roadmap (always-on)

You drive continuous improvement through themed sprints:

• clear focus areas (e.g., “ICP clarity,” “vertical pages,” “demo conversion,” “SEO expansion”)

• weekly or bi-weekly updates

• measurable outcomes

• constant iteration

You don’t ship random tweaks. You run a system.

2) Improve conversion and clarity relentlessly

You’ll identify what blocks conversion and remove it:

• rewrite value propositions

• restructure pages

• sharpen CTAs

• reduce friction

• improve lead forms and routing

• create high-performing landing pages

• run A/B tests where it matters

Your output isn’t “a redesign.” It’s higher intent → higher conversion.

3) Own SEO as a growth product

You’ll build an SEO engine that compounds:

• keyword + topic strategy

• programmatic opportunities (where relevant)

• internal linking and information architecture

• content briefs that others can write and publish

• technical SEO

• structured data

• performance reporting and prioritization

You are not “the blog writer.”
You are the person who makes SEO systematic and scalable.

4) Win in AI search (GEO)

Search is changing. People don’t just Google they ask AI.

You will make Conveo show up in:

• AI overviews / generative search

• LLM-driven discovery

• high-intent conversational queries

• recommendation-style results

You’ll treat GEO as a core distribution channel: content structure, clarity, citations, schema, and “answer-ready” pages.

5) Be a multiplier, not a bottleneck

Others should be able to ship content without you becoming the gatekeeper.

Your job is to:

• set structure and standards

• create templates and systems

• maintain quality and consistency

• enable the org to move fast

• and still keep the site coherent and sharp

You own the website but you’re not the blocker.

6) Make it measurable and visible

You build a reporting cadence:

• traffic and source quality

• conversion by page and funnel step

• SEO growth and wins

• experiment results

• funnel insights and next actions

And you regularly share opportunities with the org.

What we’re looking for

Non-negotiables

• Proven experience owning a B2B website and driving measurable growth (SEO + CRO)

• Strong copy instincts and messaging clarity (you can write and edit)

• Strong analytical instincts: you know what to measure, and what matters

• Comfort running experiments and prioritizing ruthlessly

• Ability to collaborate with design, marketing, product, and engineering

• High agency: you don’t wait for tasks, you create the roadmap

• Hands-on with Webflow / Framer / headless CMS setups

• Experience with AI-search/GEO tactics

• Comfort writing landing pages and high-intent vertical pages

• Experience building programmatic SEO systems

• Experience with technical SEO and structured data
  
  

Mindset

• Treats the website like a product

• Obsessed with clarity, conversion, and compounding growth

• Fast-moving and pragmatic ships weekly, not quarterly

• High standards, low ego

• Loves systems, templates, and leverage

• Comfortable being wrong, iterating, and improving publicly
  
  

Bonus (not required)

• Strong understanding of B2B buyer psychology + intent funnels

• Experience in AI/B2B SaaS environments
  
  

What success looks like

• Website conversion rate increases significantly (and stays up)

• Messaging becomes clearer fewer confused prospects, more qualified demos

• SEO becomes a predictable growth channel

• High-intent landing pages exist for key ICPs / verticals / use cases

• The website becomes a stronger “silent salesperson” for Conveo

• Internal stakeholders say: “The site finally matches the ambition and product quality.”

• Conveo consistently shows up for important searches including AI-driven discovery

• Website work ships continuously without drama, bottlenecks, or chaos
  
  

Why join us?

At Conveo, you’ll join a team that genuinely enjoys working and spending time together. We care about building real relationships, not just great products. That’s why we run quarterly team offsites where we disconnect, reset, and have fun. Our next one? A retreat in the Alps this March ⛷️

Plus:

• Own one of the highest-leverage growth surfaces in the company

• Direct access to founders and high-leverage operators

• Help define how AI-powered research becomes the global default

• Be part of a team aiming to go from $1M → $100M ARR in under 2 years

• Competitive compensation with meaningful equity upside

• A culture built on taste, speed, ownership, and ambition

• Opportunities to travel globally and build real relationships with customers shaping the future