Taiv

What We Do Taiv transforms awareness ads into performance marketing. Our computer vision algorithms are able to replace live TV commercials in bars and restaurants with targeted and measurable ads. We work with over 1,000 venues and many fortune-1000 advertisers like AbInBev, Coke, Pepsi, ESPN, and more.Why It Matters?Taiv makes businesses more fun, engaging, profitable, and easier to manage for patrons, business owners, and advertisers. Our product is free for venue owners - we cover the cost of the hardware, install, and maintenance. They get to promote their own house advertisements, automate their TV systems, and access our streaming, trivia, and automation. We also give them control, for the first time ever, over which brands are allowed to advertise on their TVs. Whenever we run an ad, we share some of the revenue with the venue owner. We send a check to thousands of small businesses each month to help them generate incremental revenue.Cool, But How Does It Work?We partner with bars and install custom hardware, which attaches to their cable box and uses computer vision to detect commercials in real-time (more about that below). When it cuts to commercial break, we dynamically insert ads that are perfect for that environment. We're also able to measure sales results based on point-of-sale data to provide closed-loop attribution - a first in our industry.Who Are We?Taiv is a fast growing tech startup located in Winnipeg, Canada. Taiv uses AI to make business TV more fun, engaging, profitable, and easier to manage, starting with bars and restaurants. We’ve built proprietary tech that uses computer vision to watch live TV and improve the content with contextually-aware commercials, content, and games. Our tech also automates the manual AV tasks that venues have to do every day, to make bar management easier, standardized, and more profitable. We’re venture-capital backed and graduated from Y Combinator, the world’s top tech accelerator, in winter 2020.Team & FundingWe’re a 40-employee in-person team who genuinely enjoy working together. We look for smart, passionate, and driven people who want to build something amazing. We have a fun culture and strive to create an easy-going work environment. We’ve raised a Series A and are one of the fastest growing companies in Canada.