GL
Marketing Manager
full-time•San Diego•$90k - $110k
About this role
About Good Life
Good Life Property Management is a growing residential property management company serving individual and small-portfolio rental property owners across Southern California. We operate in San Diego, Orange County, and Riverside and are entering a focused growth phase.
Our culture is built on ownership, growth, and developing A-players from within. We value people who care deeply, execute relentlessly, and grow into leadership through responsibility, not titles.
The Role
We are hiring a Marketing Manager to own the marketing function end-to-end.
This is not a coordinator or support role. This is a hands-on, player-coach role for someone who is ready to step into real ownership and grow into a Head of Marketing over time.
You will both execute and lead. You will be in the weeds, making decisions, prioritizing work, and driving results across markets. If you are looking for a role where strategy is set for you or where you mainly manage others’ work, this is not the right fit.
Job Duties
You will own marketing performance across our markets and channels, including:
- Lead generation performance (volume, quality, cost efficiency)
- SEO performance and website conversion improvements
- Campaign planning, launch, testing, and iteration
- Messaging, copywriting, and positioning (writing or heavy editing)
- Geographic growth performance, especially Orange County and Riverside
- Growth initiatives for the 5–15 unit multifamily segment
- Managing external agencies/partners and internal collaborators
- Track and analyze key performance metrics (leads, conversions, cost per lead, etc) to inform decisions, test new approaches, and continuously optimize results
- Aligning closely with Sales and Leadership on outcomes
- Support sales with marketing materials, campaigns, and follow-up systems
- Performs other duties as assigned.
Qualifications
Required:
- 4–7 years of marketing experience
- Recent hands-on execution experience (in the last year)
- Strong prioritization and decision-making skills
- Comfortable working in a fast-moving environment with ambiguity
- Accountability and ownership mindset
- Experience working closely with sales or revenue teams
- Comfortable being in the weeds/day-to-day work
- Experience in local services, SMB, or service-based businesses
- Background in performance marketing, SEO, website optimization, or lead gen
- Motivated by growth and responsibility
Compensation & Benefits
- Base salary: $90,000–$110,000
- Performance bonus tied to outcomes
- Long-term growth opportunity into Head of Marketing as the company scales and as you demonstrate ownership, judgment, and leadership.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Professional Development
Schedule:
- 8-hour shift
- Monday to Friday
- 8:30 – 5:00 PM PST - Hybrid
Work Location: 5252 Balboa Ave #704, San Diego, CA 92117
About Us
Our mission at Good Life is to make owning rental property easy. We are passionate about improving lives and everything we do is about helping others and becoming better versions of ourselves. We are a results-based company with an entrepreneurial attitude. We are looking for a leader who is looking to grow with a company, who takes extreme ownership of their role, and who enjoys helping others.
Listen to our Story from the founder Steve Welty: https://www.goodlifemgmt.com/about
About Good Life Team Members:
The team at Good Life is driven by our core values: These values define who we are and how we run our business.
- Team First
- Raise the Bar
- Good Vibes
- Problem Solvers
- Growth Mindset
Additionally, each team member needs to be an A player.
For more about our team: https://www.goodlifemgmt.com/about/
EEO Statement:
Good Life Property Management is an Equal Employment Opportunity employer. We are committed to providing a workplace free from unlawful discrimination in any of our programs or activities. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by applicable law.
Additionally, our organization participates in E-Verify. To learn more about E-Verify, including your rights and responsibilities, please visit: www.dhs.gov/E-Verify.
What you'll do
- The Marketing Manager will own the marketing function end-to-end, focusing on lead generation, SEO performance, campaign planning, and managing external partners. This role requires both execution and leadership, driving results across various markets.
About Good Life Property Management
Good Life Property Management was created to improve lives and property management is the vehicle we use to do that. We live by our core values - Team First, Problem Solver, Growth Mindset, Good Vibes, and Raise the Bar. We specialize in the management of single family homes, condos, and small apartment buildings.
Good Life was started by Steve Welty, a San Diego Real Estate Broker and Real Estate investor. Steve started full time in property management in 2008 when he co-owned another property management firm. He sold his share in that company and started Good Life in 2013, with the goal of providing the highest level of customer service and best customer experience in the industry. Steve realized there was a lot the customer wanted as far as services, communication, and transparency, that they were not currently getting. Steve and his team work daily to create client focused solutions to all types of property management and Real Estate related issues. Good Life has a dynamic company culture, based around growing people personally and professionally.
Good Life provides hundreds of hours of ongoing training for their staff every year. Steve recognized that if Good Life has the best trained, happiest, most passionate people, their clients and customers will ultimately be successful and tell their friends about their experience. The company is dedicated to providing a world class customer experience and raising the bar for the industry as a whole.
DRE #01929564
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Frequently Asked Questions
What does Good Life Property Management pay for a Marketing Manager?
Good Life Property Management offers a competitive compensation package for the Marketing Manager role. The salary range is USD 90k - 110k per year. Apply through Clera to learn more about the full compensation details.
What does a Marketing Manager do at Good Life Property Management?
As a Marketing Manager at Good Life Property Management, you will: the Marketing Manager will own the marketing function end-to-end, focusing on lead generation, SEO performance, campaign planning, and managing external partners. This role requires both execution and leadership, driving results across various markets..
Is the Marketing Manager position at Good Life Property Management remote?
The Marketing Manager position at Good Life Property Management is based in San Diego, California, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Marketing Manager position at Good Life Property Management?
You can apply for the Marketing Manager position at Good Life Property Managementdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.