About this role
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
We're hiring a Wholesale Marketing Specialist to drive our marketing seasonal plans within our family channel business. Reporting to the Senior Manager, Wholesale, you'll collaborate closely across teams in a highly cross-functional and matrixed environment.
What You'll Do
- Responsible for the implementation of Crocs marketing strategies, including advertising campaigns, content marketing, product launches and other key projects.
- Work closely with the Visual Merchandising team to create cohesiveness between marketing plans and in-store experience.
- Partner closely with the merchandising and sales teams to ensure marketing plans support key product stories and deliver against shared business goals.
- Develop, build, and deliver strategic marketing presentations for internal and account-facing meetings.
- Work with internal cross-functional partners to ensure the Wholesale Marketing team delivers a consistent and integrated brand experience and message across all account platforms.
- Develop go-to-market plans in collaboration with wholesale accounts, including paid social, digital media, in-store activations, print, sales programs, and all other marketing activation.
- Partner across digital team to implement guideline e-tail marketing tactics, securing efficient return on investment based on important measures and Crocs digital strategies.
- Lead all aspects of account relationships while working through a multi-season cycle ranging from current season tasks to future season long-term planning.
- Coordinate marketing brief development and project timeline management.
- Lead consistent feedback to cross-functional teams and review seasonal strategy of marketing plans consistently to ensure market trends are communicated.
- Bring an endless curiosity to the lifestyle approach and competitor landscape to drive connection with the feel good consumer.
- Support the planning and execution of all Seasonal Sales Meetings.
- Lead with a growth mindset by identifying ways to expand the business, evolve internal processes and share guidelines with cross-functional partners and regional team members.
What You'll Bring to the Table
- Bachelor’s degree in marketing or a related discipline.
- At least 2+ years of marketing experience in field or brand capacity, ideally in footwear.
- Strong presentation skills along with previous key account management experience and budget management.
- 1-2 years of experience in ecommerce marketing is preferred.
- Highly proficient in Excel and PowerPoint.
- Excellent leadership and interpersonal skills. Ability to communicate at all levels of organization.
- Ability to persuade, influence and build consensus among key stakeholders.
- Self-starter, able to work in a fast-paced environment with a strong work ethic and prominent level of passion for the brand.
- Ability to travel up to 20% of the time.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Wholesale Marketing Specialist
Salary or Pay Range: $69,000 - $79,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Other facts
About Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.
We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.
What you'll do
- The Wholesale Marketing Specialist will implement Crocs marketing strategies, including advertising campaigns and product launches, while collaborating with various teams. They will also develop go-to-market plans and ensure a consistent brand experience across all platforms.
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