About this role
ZURU Toys is looking for a creative and passionate social media executive to join the team and create and analyze world-class content!
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
\n- Lead global organic content planning across key social platforms including TikTok, Instagram, and YouTube.
- Manage day-to-day global social channels, driving engagement, performance, and community connection.
- Create and deliver high-quality organic and social content that builds brand affinity and drives conversion.
- Own the Creator Studio process, from ideation and briefing to approval and rollout.
- Drive efficient, always-on content production with a scalable, performance-led mindset.
- Support paid content development and live optimisation in partnership with Digital and Brand teams.
- Manage global content localisation with local markets, including copy, creators, and influencers.
- Deliver regular performance reporting and insights to inform content optimisation and brand decisions.
- Act as the voice of the audience by tracking trends, sentiment, and competitor activity.
- Contribute to brand planning, influencer concepts, and major global activations.
- Collaborate cross-functionally and support marketing operations as needed.
- 1-2 years experience in content marketing, brand, or social media management, ideally with exposure to global or fast-paced brands.
- Passion and relevant experience in social-first content, particularly TikTok and Instagram, with results in driving engagement
- Awareness of pop culture, social trends, and platform innovation, with the ability to turn them into relevant, brand-right content.
- Any relevant content production experience (both scrappy and polished)
- Excellent organisation and project management skills, balancing multiple priorities and deadlines.
- Interest and some experience in using data and insights to test, report, and refine content strategies.
- Passionate about storytelling and brand building, with a commercial mindset and eye for creative detail.
- Excitement to contribute to our office culture! (this is based in Auckland, New Zealand)
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
Learn more about our values and explore the hiring journey on ZURU Careers
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined
🚀ZURU.com | #LI-JK3
Other facts
About ZURU
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
What you'll do
- The Social & Content Executive will lead global organic content planning across key social platforms and manage day-to-day global social channels to drive engagement and community connection. They will create high-quality content, support paid content development, and deliver performance reporting to inform content optimization.
Ready to join ZURU?
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