Sr. Field Marketing Manager

<div class="content-intro"><p>ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.</p></div><p>&nbsp;</p> <p>About the Role</p> <p>Reporting to the Director of Field Marketing &amp; ABM, <strong>the Senior Field Marketing Manager</strong> is a strategic marketing leader and AI-forward practitioner with a proven track record of driving revenue growth in their assigned segment. This role sits at the intersection of marketing innovation and sales enablement, leveraging cutting-edge AI tools and data-driven insights to create high-impact, personalized experiences that accelerate pipeline and close deals faster.</p> <p>You'll collaborate closely with sales, business development teams, and ABM Managers to develop and execute integrated field marketing programs that create urgency, shorten sales cycles, and deliver exceptional customer experiences. Success in this role requires deep expertise in B2B SaaS marketing, ABM best practices, AI-powered marketing technologies, and the ability to build strong cross-functional partnerships.</p> <p>If you're a results-oriented field marketer with multi-channel experience, a passion for ABM, expertise in leveraging AI to scale personalization and insights, and a collaborative spirit—this role is for you.</p> <p><strong>What You'll Do</strong></p> <ul> <li><strong>Drive Strategic Marketing Planning and Execution:</strong> Lead the strategy and execution of comprehensive integrated marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. Leverage AI-powered analytics and predictive modeling to optimize resource allocation and forecast campaign performance.</li> <li><strong>Partner Closely with Sales:</strong> Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, BDRs to identify priorities and develop strategic marketing programs that support account plans and drive pipeline generation.</li> <li><strong>Execute High-Impact Online and Offline Activations:</strong> Plan and execute memorable experiences including local conferences, executive roundtables, luncheons/dinners, webinars, direct mail, e-gifting, and proprietary events. Own all aspects of activation logistics—venue selection, communications, speaker management, attendee engagement, and post-event follow-up.&nbsp;</li> <li><strong>Lead Cross-Functional Collaboration: </strong>Work closely with ABM Managers, events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. Share best practices, evangelize AI-powered workflows, and contribute to the overall success of marketing and sales partnerships.</li> <li><strong>Analyze and Optimize</strong>: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Leverage AI-powered attribution modeling, sentiment analysis, and predictive insights to identify trends, optimize campaigns, and demonstrate marketing's impact on pipeline and revenue.</li> </ul> <p>&nbsp;</p> <p><strong>What You'll Bring</strong></p> <ul> <li>5-7 years of B2B marketing experience with a minimum of 4 years in field marketing for a high-tech or SaaS company. Proven success developing and executing integrated campaigns that drive measurable pipeline and revenue growth.</li> <li>Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale.</li> <li>Deep understanding of ABM principles and best practices. Proven ability to partner with ABM teams to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution.</li> <li>Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies. Comfort working with AI-generated insights and translating data into recommendations.</li> <li>Exceptional interpersonal and communication abilities. Proven track record building strong relationships with sales leaders, ABM teams, and cross-functional partners. Experience articulating the value of AI-powered marketing initiatives to diverse stakeholders.</li> <li>Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments. Track record of using AI and automation to increase productivity and scale impact.</li> <li>Experience using MarTech such as Marketo, Zoom Webinars, Outreach, Salesforce, Splashthat, Reachdesk</li> <li>Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms.</li> <li>Ability to travel up to 20% of the time.</li> </ul> <p>&nbsp;</p> <p>&nbsp;</p> <p>#LI-AP3<br>#LI-Hybrid</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.</p> <p>In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits <a class="c-link" href="https://www.zoominfo.com/careers#benefits" target="_blank" data-stringify-link="https://www.zoominfo.com/careers#benefits" data-sk="tooltip_parent">here</a>.</p></div><div class="title">Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.</div><div class="pay-range"><span>$104,650</span><span class="divider">&mdash;</span><span>$164,450 USD</span></div></div></div><div class="content-conclusion"><p><strong>About us:</strong>&nbsp;</p> <p>ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.</p> <p>ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant <a href="https://drive.google.com/file/d/1yiG-k0YX_sW10PiJk_xliDc3W-veJCrK/view?usp=drive_link">Privacy Notice</a> for more details on how we handle your personal information.</p> <p>ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available <a href="https://www.zoominfo.com/legal/nyc-local-law-144-notice">here</a>.</p> <p>ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.</p> <p>For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.</p></div>