About this role
POSITION SUMMARY
Zoetis is one of the largest manufacturers of Animal Health products and providers across the full continuum of care. The Zoetis Tech and Digital (ZTD) organization is reshaping to provide premier services and solutions to a fast paced, growing business. Growth is both organic and through a steady stream of acquisitions.
We are seeking a Software Developer - Salesforce Marketing Cloud to join our ZTD team to support and continuously improve the SFMC platform for our customers. This role requires a deep understanding of Salesforce Marketing Cloud (SFMC) to enhance our customer engagement through tailored marketing strategies, robust data-driven insights and ensure robust governance across our platform. The ideal candidate will be responsible for the technical aspects of our marketing campaigns, ensuring seamless integration and optimal use of the platform.
POSITION RESPONSIBILITIES:
Percent of Time
SFMC Configuration and Maintenance: Design, configure, and maintain SFMC tools including Journey Builder, Email Studio, Mobile Studio, Social Studio, and Web Studio.
Campaign Development and Execution: Develop and execute precise marketing campaigns tailored for diverse market segments across B2B and B2C operations.
Automation and Process Improvement: Implement and manage automation processes within SFMC to streamline marketing efforts and enhance operational efficiency.
Governance and Compliance: Establish and maintain governance policies for the use of SFMC across different business units and external agencies. Ensure compliance with data privacy laws and internal standards.
Data Management: Oversee data imports, cleansing, and segmentation to ensure database integrity and security.
Performance Analysis: Analyze campaign outcomes and generate detailed reports to derive insights and identify improvement opportunities.
Technology Updates and Best Practices: Keep abreast of updates in Salesforce and related technologies, integrating best practices into our operations.
Training and Support: Provide necessary training and ongoing support to marketing team members and stakeholders on the effective and compliant use of SFMC.
SFMC Configuration and Maintenance: Design, configure, and maintain SFMC tools including Journey Builder, Email Studio, Mobile Studio, Social Studio, and Web Studio.
EDUCATION AND EXPERIENCE:
• Bachelor’s degree in marketing, Computer Science, Information Systems, or a related field.
• Minimum of 3 years of experience with Salesforce Marketing Cloud in a technical role.
• Strong understanding of the SFMC platform, with certifications in Marketing Cloud Email Specialist and Marketing Cloud Administrator being highly desirable.
• Experience in both B2B and B2C marketing strategies and operations.
• Proficient in SQL, AMP script, and other scripting languages within SFMC.
TECHNICAL SKILLS REQUIREMENTS:
• Strong project management skills and the ability to work collaboratively across teams.
• Effective communication skills, both written and verbal.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation skills.
• Agile methodology experience. Affluent with JIRA and Confluence.
• Experience working with a range of stakeholders on business, marketing, and editorial teams.
• Strong verbal and written communication skills.
PHYSICAL POSITION REQUIREMENTS:
Flexibility to work times with at least 4 hr. overlap with US EST Time zone.
Other facts
About Zoetis
The world’s leading animal health company. We’ve been innovating ways to predict, prevent, detect, and treat animal illness for over 70 years, and we continue to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers. Our leading portfolio and pipeline makes a difference in over 100 countries.
Community Guidelines:
This page is intended to share how Zoetis is advancing care for animals. We aspire to create a supportive community, but there are guidelines to which posts and comments on this page must adhere.
If your post references a side effect related to any Zoetis product, we may contact you for more information. To monitor the safety of Zoetis products, we advise you to call our Veterinary Medical Information and Product Support Team at 1-888-963-8471; Support Team is available Mon-Fri 9am to 6:30pm ET.
We reserve the right to remove any post/comment that violates LinkedIn Guidelines. As a last resort, we reserve the right to block users that demonstrate a repeated pattern of violating LinkedIn’s spirit of constructive, professional discourse. We respectfully request that you refrain from posting comments including:
Unsolicited and/or unverified medical advice
Vulgarity and/or profanity
Discriminatory and/or derogatory comments, hate speech
Politics and religion
Personal attacks and/or threats
Promotion of illegal activity
Copyright/trademark infringements
Topics that may be considered spam/advertising
Our regular business hours are Mon-Fri 9am to 5pm ET. Zoetis does not endorse and is not responsible for information and opinions shared by community members. The information shared is provided for educational purposes only and is not intended to replace discussions with an animal healthcare professional. Testimonials represent individual experience only and the experiences and opinions of community members may be unique to the speaker. Terms of Use: https://www.zoetis.com/terms-of-use
What you'll do
- The role involves designing, configuring, and maintaining SFMC tools like Journey Builder and Email Studio to enhance customer engagement through tailored marketing strategies. Responsibilities also include developing and executing precise marketing campaigns, implementing automation, and ensuring platform governance and compliance.
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