Category Manager - Shoes Marketplace
full-time•Kuala Lumpur
About this role
The Category Manager (Shoes) supports and drives the commercial growth of the Shoes category across Retail Owned and Marketplace.
This role owns day-to-day trading and execution, contributes to category strategy, manages key brand/seller relationships, and leads a small team to deliver strong performance across sales/GMV, margin, availability, and customer experience.
Responsibilities :
1) Category Trading & Performance Management
ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
This role owns day-to-day trading and execution, contributes to category strategy, manages key brand/seller relationships, and leads a small team to deliver strong performance across sales/GMV, margin, availability, and customer experience.
Responsibilities :
1) Category Trading & Performance Management
- Drive weekly and daily trading actions to deliver category targets across GMV/Revenue, margin, conversion, and sell-through.
- Monitor performance and diagnose gaps using onsite and commercial data (e.g., top SKUs, traffic trends, price competitiveness, campaign results).
- Produce regular performance updates and recommendations for the Category Manager/Head of Category.
- Support seasonal and monthly assortment planning: core vs trend, newness flow, and key price points.
- Identify assortment gaps using customer insights, onsite search, and competitor checks.
- Support buying inputs, replenishment tracking, and size curve optimisation.
- Support selection expansion via seller/brand activation and catalogue improvements.
- Manage a portfolio of brands/sellers and support negotiations on commercial terms and campaign participation.
- Execute joint commercial plans: assortment growth, pricing alignment, and promotional participation.
- Track partner performance and improve key drivers such as content quality, fulfilment SLAs, returns, and customer ratings
4) Pricing, Promotions & Campaign Execution
- Execute the Shoes promo calendar (mega days, paydays, seasonal events), ensuring:
- Right hero SKUs and deal depth
- Strong price competitiveness
- Stock readiness and seller readiness
- Support markdown recommendations and ensure adherence to pricing guidelines.
5) Stock & Availability
- Manage stock health through replenishment follow-ups, ageing control, and markdown actions.
- Partner with supply chain/ops to ensure strong in-stock position and smooth inbound flow.
6) Onsite Merchandising & Customer Experience
- Ensure Shoes pages are trade-ready: images, attributes, size/fit info, taxonomy, SEO basics, and correct categorisation.
- Coordinate with onsite/content teams to improve discoverability (filters, navigation, landing pages) and reduce catalogue defects.
7) Cross-Functional Collaboration
- Work closely with Marketing, Planning, Finance, Supply Chain, Marketplace Ops, Content, and Operations to deliver end-to-end execution.
Requirements :
- 3 - 6 years experience in category management, merchandising, buying, trading, or marketplace commercial roles (e-commerce/fashion preferred).
- People management or team lead experience (or clear readiness to manage).
- Strong commercial and analytical skills (advanced Excel/Google Sheets; BI tools are a plus).
- Understanding of footwear fundamentals: seasonality, size curves, price ladders, brand positioning.
- Strong communication and stakeholder management skills.
ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
What you'll do
- The Category Manager for Shoes is responsible for driving commercial growth and managing day-to-day trading and execution. This includes performance management, assortment planning, brand management, and ensuring a strong customer experience.
About ZALORA SOUTH EAST ASIA PTE LTD
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million monthly visits.
With an extensive collection of top international and local brands, ZALORA is a curated platform, featuring all the things shoppers love in one place. Customers can discover authentic products from over 3000 brands across categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle, including essentials and home & living products.
As a customer-first brand, ZALORA is powered by a team of committed innovators, providing a seamless shopping experience across mobile, tablet, and desktop. With a broad network of logistical service, ZALORA is known for speedy and reliable deliveries, as well as offering multiple payment methods, including cash-on-delivery across its markets. ZALORA provides up to 30-day free returns and free delivery after a certain spend. ZALORA continues to delight shoppers with their unlimited next-day delivery subscription, ZNow, and give customers more value with ZALORA’s signature Cashback programme. ZALORA also made it easier for shoppers to buy products based on their style inspiration with ZALORA’s visual search function, Complete the Look and Get the Look feature!
ZALORA prides itself to be an industry enabler through innovations like our data analytics platform, TRENDER, that provides brand partners valuable insights and 1SS (One-stock solution) a modular multi-channel e-commerce fulfillment service, allowing brand partners to consolidate their stocks in ZALORA’s e-fulfillment centres.
Putting the customers and brand partners at the centre of our innovation, ZALORA is the online destination that connects everyone to the limitless world of e-commerce.
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Frequently Asked Questions
What does a Category Manager - Shoes Marketplace do at ZALORA SOUTH EAST ASIA PTE LTD?
As a Category Manager - Shoes Marketplace at ZALORA SOUTH EAST ASIA PTE LTD, you will: the Category Manager for Shoes is responsible for driving commercial growth and managing day-to-day trading and execution. This includes performance management, assortment planning, brand management, and ensuring a strong customer experience..
Is the Category Manager - Shoes Marketplace position at ZALORA SOUTH EAST ASIA PTE LTD remote?
The Category Manager - Shoes Marketplace position at ZALORA SOUTH EAST ASIA PTE LTD is based in Kuala Lumpur, Kuala Lumpur, Malaysia. Contact the company through Clera for specific work arrangement details.
How do I apply for the Category Manager - Shoes Marketplace position at ZALORA SOUTH EAST ASIA PTE LTD?
You can apply for the Category Manager - Shoes Marketplace position at ZALORA SOUTH EAST ASIA PTE LTDdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.