About this role
We’re looking for a creator who can stop the scroll without tricks — with ideas that land. Someone who can shoot, edit, write, publish, and iterate. Someone who knows when to move fast because the moment matters, and when to slow down because the idea deserves more care.
At YouGov, you’ll have something most brands don’t: a constant stream of genuinely interesting material.
Your job is to turn that reality into organic social content that grabs attention, builds the right audience, and earns engagement. LinkedIn is the priority, but not the limit.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
Create (end-to-end)
- Turn campaigns, reports, product launches, and brand moments into social-first content people want to watch and share
- Write strong hooks, scripts, and captions that make insight feel real
- Film, edit, publish, and iterate yourself — you’re hands-on and independent
Make us faster (and more relevant)
- Spot opportunities in the news cycle, culture, and business conversation — and ship content quickly enough to matter
- Work with the Brand Lead to push a more challenging, confident tone on LinkedIn
- Help connect organic and paid: flag what’s worth boosting and share learnings both ways
Build formats people come back for
- Create repeatable series and formats that make YouGov recognisable and scalable
- Experiment with style, pacing, structure, and creative treatment to raise the quality bar over time
Bring “reality” to life
- Make the work feel human, not just data-led — real voices, real perspectives, real moments
- Pull content out of internal experts and spokespeople and shape it into social-first storytelling
- Keep the focus on growing YouGov’s owned channels
Keep two tracks moving
- Balance reactive, day-to-day content with longer-term projects and campaign moments
- Plan flexibly — guided by what’s happening in the world and what’s performing, not a rigid content calendar
Measure impact
- Track what’s landing and why (reach, engagement quality, click-through)
- Use those insights to improve quickly and move audiences closer to becoming clients
These are the essentials you’ll need to get an interview:
- 4+ years creating and managing organic social content (B2B experience strongly preferred)
- Deep LinkedIn experience — you understand how it actually works
- Strong video skills: you can shoot and edit yourself, and you enjoy making the work
- Excellent writing and storytelling instincts — you can make complex topics feel clear and sharp
- A genuine feel for internet and social culture (you don’t need to be told what’s trending)
- The ability to work independently, move fast, and prioritise without dropping quality
- Confidence collaborating with brand, comms, and campaign teams — and pulling usable content out of busy stakeholders
#LI-AQ1
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Other facts
About YouGov
YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions.
When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.
YouGov /Research Reality
What you'll do
- The Social Media Lead will create engaging social-first content from various brand moments and campaigns, focusing on building audience engagement. They will also measure the impact of content and iterate based on performance metrics.
Ready to join YouGov?
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