The role / impact

As our Creative Director – Copy, Campaign, you will be the lead voice behind Xero’s global storytelling, defining and elevating the narratives that shape how millions of small business owners experience our brand. You will hold a critical role in turning complex innovations into simple, emotionally resonant stories that drive engagement across global markets.

This leadership position requires a strategic thinker who can bridge creative ambition with commercial goals. Reporting to the GM, Head of Creative, you will oversee a team of writers, ensuring every script, tagline, and brand narrative is purposeful, powerful, and perfectly aligned with Xero’s business priorities.

The team / how they connect

You will join Xero’s Internal Global Agency, collaborating closely with department heads and partnering with Brand Strategy, Product Marketing, and Customer Engagement teams. Your role acts as a strategic bridge, fostering a culture of curiosity and creative excellence while ensuring storytelling is recognised as a vital tool for business success.

Initially, you will focus on

• Co-leading campaign concepting and defining Xero’s verbal identity across headlines, scripts, and global brand narratives.

• Establishing high-level creative standards and tone of voice principles in partnership with our creative leadership.

• Mentoring and growing a team of talented writers, fostering a collaborative environment built on continuous improvement.

• Refining global messaging through testing and data-driven experimentation alongside our performance and insights teams.

Where and how you can work

At Xero, we embrace a flexible, hybrid working model that allows you to do your best work. You will have the opportunity to balance time in our collaborative office spaces with remote work, ensuring you can navigate multiple workstreams with confidence and composure in a fast-paced environment.

Here are some of the things we are looking for

• You bring extensive leadership experience in creative or copy roles, with a proven track record of leading large-scale global brand storytelling.

• Your background demonstrates success in developing and mentoring high-performing creative teams across multiple disciplines.

• You possess exceptional writing and conceptual skills, with the ability to switch seamlessly between high-level strategy and detailed craft.

• Translating complex briefs into simple, emotionally engaging narratives for senior stakeholders is a core strength of yours.

• You have experience leading campaign development for global markets, masterfully balancing brand consistency with regional nuance.

• A familiarity with tech, SaaS, or B2B brand storytelling would be highly regarded in this role.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.