Director, Social Media

The Role:

Wpromote is looking for a Director of Social to own and evolve the agency’s social media presence. This is a non-client-facing, internal brand leadership role responsible for shaping how Wpromote shows up on social through content, community, and the voices of our people. This role will oversee three core areas of responsibility: organic social strategy and content for agency-owned channels, with an initial focus on LinkedIn and Instagram; employee advocacy across the organization; and executive social, where you’ll partner with senior leaders to elevate their social presence. 

This role is both highly strategic and highly hands-on, requiring deep experience in social storytelling, content creation (especially social video), and platform-native best practices. This is a director-level individual contributor role within a lean marketing organization, requiring both strategic ownership of the agency’s social presence and hands-on execution across content, community, and executive social. The role will report into the VP, Content & Comms.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000- $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! 

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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• Owning Agency Organic Social Strategy & Content, including:
• Defining and owning the organic social strategy for the agency across all social channels, including creating and maintaining a content calendar and setting priorities, standards, and direction aligned to brand, marketing, and business goals
• Overseeing the development of consistent, diversified social posts that include static images, carousels, and short-form video to support business goals and talent acquisition
• ranslating agency POVs, thought leadership, cultural moments, and wins into compelling, platform-native social stories
• Staying current on social platform trends, formats, and algorithm shifts, including experimenting with new formats and channels
• Defining and evolving success metrics for Wpromote’s social presence across awareness, engagement, and brand and business impact
• Setting priorities and making tradeoff decisions across social initiatives to ensure focus, quality, and sustainable execution within a lean team

• Leading Content Creation & Social Video:
• Acting as a creative lead and hands-on contributor, particularly for social video content (e.g., LinkedIn video, Instagram Reels)
• Partnering with internal teams and leaders to capture authentic, high-performing content, including filming, direction, and editing when needed
• Establishing clear creative standards and best practices for social content across the agency
• Traveling periodically to capture real-time social content at industry conferences, agency-hosted events, leadership summits, and more
• Managing freelance and creator relationships as necessary
• Setting the strategy for live event coverage and taking initiative on-site with video, interviews, and production on video

• Building & Scaling Employee Advocacy
• Owning and scaling Wpromote’s employee advocacy strategy, empowering employees to show up confidently and consistently on social
• Creating scalable systems, training, and ready-to-share content that make participation easy and authentic
• Partnering with People Operations, Talent Acquisition, and Marketing teams to align advocacy efforts with recruiting, culture, and brand initiatives
• Reporting on advocacy initiatives to evaluate the impact on Wpromote’s brand and business and drive decision-making

• Elevating Executive Social Presence:
• Partnering with key agency leaders to level up their social presence and thought leadership
• Providing strategic guidance, content ideation, editing, and posting support tailored to each leader’s voice and goals
• Helping executives navigate LinkedIn best practices, content formats, and engagement strategies

• 7–10 years of experience in organic social media, with at least 3+ years in a senior- or director-level role
• Proven experience leading organic social strategy for a brand or agency (internal brand experience strongly preferred)
• Strong hands-on content creation experience, including social video (concepting, directing, and/or editing)
• Deep expertise in LinkedIn and Instagram, with experience across TikTok, Snap, and other video-based social platforms, including platform-native formats and best practices
• Experience building or managing employee advocacy and/or executive social programs
• Strong strategic thinking skills paired with a willingness to roll up your sleeves and create
• Exceptional written and verbal communication skills, with the ability to adapt tone across audiences and platforms
• Comfort partnering with senior leaders and providing clear, confident social guidance
• A strong point of view on what great organic social looks like and how to evolve it over time
• A great sense of humor and an appetite for provocative content
• Willingness and ability to travel periodically for agency events, industry conferences, leadership summits, and on-site content production

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.