About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Key Responsibilities 

• Advanced Optimization & Performance: Be the authority for campaign performance. Execute proactive, day-to-day optimization across all major DSPs (Demand Side Platforms) to ensure campaigns meet and exceed client KPIs (Key Performance Indicators) and business objectives. 

• Execution & Campaign Management: Oversee the end-to-end lifecycle of complex programmatic campaigns, including setup, trafficking, QA, budget pacing, and management of various deal types (PG, PD, Open Auction). 

• Data Analysis & Insights: Conduct deep-dive analysis of campaign data to identify actionable insights and trends. Translate raw performance data into clear, concise, and compelling recommendations for future strategies to improve client outcomes. 

• Operational Excellence: Maintain and enforce best-in-class operational standards, focusing on data accuracy, efficient budget management, troubleshooting delivery issues, and ensuring brand safety compliance. 

• Client Value Communication: Effectively communicate optimization tactics and performance results to internal teams (Planning, Client Services), focusing on how your actions deliver tangible business value for the client. 

• Platform Expertise: Act as a subject matter expert on major DSPs and stay current with all platform features, optimization levers, and the evolving ad tech ecosystem to ensure we are always leveraging the most effective tools. 

Skills and Experience 

• Experience: Proven, hands, on experience (e.g., 3+ years) in digital media buying, advertising operations, or a related performance, focused role. 

• Optimization Track Record: Demonstrated ability to manage and significantly improve performance for large, scale or complex digital campaigns. 

• Analytical Skills: Superior analytical skills, including mastery of Excel/Google Sheets, to process large datasets and derive actionable optimization strategies. 

• Digital Media Passion: A deep passion for driving measurable results in digital advertising and continuous learning in ad technology. 

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  • Communication: Strong written and spoken communication skills in both Thai and English, with an ability to clearly explain complex optimization strategies. 
  
  
  
  

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.