WT
Social Media Marketing Specialist
full-time•United States
About this role
Overview
We are seeking a passionate and analytical Social Marketing Specialist to join our in-house marketing team. This is a hands-on role with full ownership of our social media strategy for owned cruise brands, including Cruises.com and CheapCruises.com. You will be the driving force behind brand growth and engagement across all social platforms.
The ideal candidate is a digital native, genuinely curious about the evolving social marketing landscape, and fluent in the language of social trends. You are both a creative storyteller and a data-driven analyst, capable of multitasking in a fast-paced environment. You will collaborate closely with the marketing team to ensure our brands’ social footprint is innovative, engaging, and delivers measurable results.
About World Travel HoldingsWorld Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes, and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands, and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.
Responsibilities
- Full ownership of executing a comprehensive, multi-platform social media strategy for World Travel Holding’s owned cruise brands.
- Manage the end-to-end content lifecycle: ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms.
- Identify and manage relationships with influencers and content creators.
- Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC).
- Plan, deploy, and optimize paid and organic social media campaigns for several owned cruise brands.
- Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights.
- Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities.
- Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.
Qualifications
- 3+ years of hands-on experience in social media management, with a proven track record of growing an online community.
- Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram.
- Demonstrable experience with executing and optimizing paid social media campaigns.
- Proven success in building and managing influencer & partnerships relationships.
- Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing.
What you'll do
- The Social Media Marketing Specialist will execute a comprehensive social media strategy for owned cruise brands, managing content creation and influencer relationships. They will also analyze social media metrics to provide actionable insights and collaborate with internal stakeholders.
About World Travel Holdings Inc
World Travel Holdings specializes in selling dream vacations to millions of customers and is one of the nation’s largest distributors of cruises.
Our team is known for putting our customers first and delivering a remarkable experience with every interaction. Many of our employees refer to World Travel Holdings as a family and embrace our Core Values of Passion, Pride, Teamwork and Velocity. In fact, we have been named Achievers “50 Most Engaged Workplaces" since 2011.
More than 80% of our employees work from home and we are consistently recognized as an industry leader in remote employment. That is why FlexJobs named us in its Top 100 Companies for Remote Jobs for three consecutive years.
We are also privileged to have received prestigious awards and top honors from the largest cruise lines including Carnival, Royal Caribbean, Norwegian and Celebrity, just to name a few. Our status as a powerhouse in the travel industry has also been acknowledged by leading publications such as Travel Weekly’s Power List every year since 2007, and the Gold Travvy for Best Large Retail Agency by TravAllianceMedia. We have acquired these by the success we have had in owning and operating more than 17 brands like CruisesOnly, Cheap Cruises, LuxuryCruise.com, Vacation Outlet and Resort for a Day.
The company markets and sells vacations on behalf of its more than 18 partner brands which are comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations — Priceline, BJ’s, Delta Airlines, Marriott, Hilton Grand Vacation Club and more.
We also operate Dream Vacations/CruiseOne, a top-rated travel agency franchise, and a villas division comprised of Villas of Distinction, VillaRental.com and Jamaica Villas by Linda Smith.
Offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England.
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Frequently Asked Questions
What does a Social Media Marketing Specialist do at World Travel Holdings Inc?
As a Social Media Marketing Specialist at World Travel Holdings Inc, you will: the Social Media Marketing Specialist will execute a comprehensive social media strategy for owned cruise brands, managing content creation and influencer relationships. They will also analyze social media metrics to provide actionable insights and collaborate with internal stakeholders..
Is the Social Media Marketing Specialist position at World Travel Holdings Inc remote?
The Social Media Marketing Specialist position at World Travel Holdings Inc is based in United States, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Social Media Marketing Specialist position at World Travel Holdings Inc?
You can apply for the Social Media Marketing Specialist position at World Travel Holdings Incdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.