Area Sales Manager

Job Posting

Summary

The Area Sales Manager is focused on driving executional excellence, sales growth, and compliance within the region. The ASM will use their exceptional sales and relationship building skills to deliver a best-in-class in-store experience to their customers. The role will also manage all aspects of communication, training, route sales, onboarding and executing the independent distributor (franchise owner) agreement obligations.  

Salary 

• Base salary $70,000 - $80,000
• Eligible for up to 10% annual bonus 
• Eligible for $8,400 annual car allowance 
• Eligible for travel expenses (when appliable)

Primary Responsibilities

Lead all Field Sales Fundamentals within Region:

• Builds and maintains strong relationships with Store and/or Bakery Managers in territory
• Ensures all stores are executed the Wonderbrands Way: planogram compliance, visible pricing, optimized use of shelf and secondary displays
• Manages the sell-in of POS materials to stores, ensures these are communicated and delivered to IDs in a timely manner that lines up with innovation launches or holiday schedules
• Collaboratively works with Sales, Marketing, and ASM peers to drive executional priorities
• Educates stores and independent distributors on our products features and benefits, and how these fit with the different customers

Achieve Sales Targets and KPIs:

• Achieves sales revenue, stale (returns), and store visit objectives within area
• Consistently monitors store performance and quickly reacts to opportunities within area
• Gathers and reports on field insights using various tools and resources
• Supports Independent Distributors in business development & with promotion plans
• Conducts business reviews with all independent distributors within their territory

Foster a High-Performing Environment with Independent Distributors in your Area:

• Works with franchisees to optimize route – route planning (Analyze territory, grouping stores and scheduling visits), Loading/unloading, preparation for future deliveries
• Monitors and ensure ID Agreement compliance – develop and grow territory, support Wonderbrands Marketing programs, maintain proper service and delivery to all outlets, maintaining adequate fresh supply, rotating product and managing stales
• Strengthens SOPs for servicing their accounts – managing returns, assessing inventory levels, printing invoices, receiving, merchandising, reviewing order for next delivery
• Participates in selection of new franchisees
• Define proposals on how to increase sales working closely with the franchisees

Required Experience

• Bachelor’s degree in Business, Finance or related field required

• Minimum of 3 years experience field sales team (food industry an asset)
• Ability to effectively mostly in the field and at home
• Experience managing a franchise operation unit
• Multi-tasking and priority management are key components to be successful in the role
• Exceptionally strong communicator and team builder
• Proven experience in people leadership and development
• Demonstrated ability to work in a fast paced & multitask environment
• Executive level presentation skills
• Possess strong planning and time management skills
• Experience building customer relationships.
• Strong computer skills (intermediate to advanced Microsoft Office)
• A passion for the Consumer-Packaged Goods industry an asset
• Analytical skills
• Data driven

Wonderbrands Group Competencies:

Adaptive Intelligence - Team Members respond effectively to challenges by evolving their skills, mindset, and approach.

• Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
• and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
• Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.

Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.

• Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.

• Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
• Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
• Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.

Leadership Competencies

Inspire & Energize Team Members

• Continually inspires and develops Team Members​ and promote cross-functional collaboration.

• Supports, shared knowledge and experience with your Team through authentic conversations and development planning
• Communicates clear expectations​
• Uses insight and knowledge to influence others​

• Understands and acknowledge differences and modifies style to support unleashing potential
• Demonstrates patience and empathy, while listening​

Create Winning Relationships​

• Inspire enthusiasm & commitment by communicating a clear path to success​
• Empowers others by delegating and providing support and opportunities for growth​
• Identifies, raises and resolves conflict​
• Builds trust and models the “Coach Approach”​

Entrepreneurial Leadership​

• Encourages informed risk-taking and supports learning from outcomes.
• Creates an environment where your team enjoys working hard while having fun​
• Provides feedback to reinforce results​

Disclaimer: The above describes the general responsibilities, required knowledge and skills.  Please keep in mind that other duties may be added, or this description may be amended at any time.

Back Up: Regional Sales Manager